WIN SIMMS G4Z WADERS    Your chance to WIN a pair of Simms G4 Zipped Waders - ENTER NOW

  NEW TACKLE & CLOTHING    Discover what's new for the 2024 season - SHOP NEW

  15% OFF YOUR ORDER    celebrate World Rivers Day with 15% OFF* orders over £200, use code WRD23 - VIEW DETAILS

 IT'S FREE FLY TIME   Buy Any 5 Flies, Get The Cheapest FREE* - SHOP NOW

  SPRING SPECTACULAR     THIS WEEKEND, 2 days of video fishing tips, news, tactics & techniques - VIEW SCHEDULE

 GIFT VOUCHERS   don't forget, if you're stuck, there's always a Sportfish gift voucher - SHOP VOUCHERS

  WINTER SALE: OVER 50% OFF    Grab a bargain on selected tackle & clothing - SHOP NOW

  UP TO 15% OFF    10% OFF* code SSS10 or 15% OFF orders £300+ code SSS15 until midnight 22nd April - VIEW INFO

  10% OR 15% OFF*     10% OFF all orders with code XMAS10 or 15% OFF orders over £300 with code XMAS15 - VIEW DETAILS

   BLACK FRIDAY DISCOUNT       Take 15% OFF* your order with code BF23 until 27th Nov - VIEW DETAILS

Fly Fishing Guides & Advice for Our Tackle & Clothing

Woman With Fly Reel & Line Providing Fly Fishing Guides For CustomersWoman With Fly Reel & Line Providing Fly Fishing Guides For Customers

The Best Advice

We want to provide our customers with the best advice possible when choosing their fly fishing tackle, clothing and equipment. However, this is more difficult to achieve when shopping online rather than instore. So our specialist advisors have written a series of useful guides to help you when considering purchasing major tackle or clothing items.


Our advice will make all the difference, our team has many years of experience of all types of fishing worldwide and our online guides will help you select the perfect tackle, technical fishing clothing and accessories for your fishing. This insider know-how will prove invaluable and give you the inside track. The information is kept up to date as new and exciting products arrive on the market and are added to our range.


Our emphasis is to explain the jargon used day to day by experienced anglers. Our range of products is chosen to fill the needs of everyone from beginner to seasoned expert. We have an unrivalled knowledge of choosing balanced fishing outfits for both fly and lure fishing and this is the key to gaining maximum enjoyment.