WIN SIMMS G4Z WADERS    Your chance to WIN a pair of Simms G4 Zipped Waders - ENTER NOW

  NEW TACKLE & CLOTHING    Discover what's new for the 2024 season - SHOP NEW

  15% OFF YOUR ORDER    celebrate World Rivers Day with 15% OFF* orders over £200, use code WRD23 - VIEW DETAILS

 IT'S FREE FLY TIME   Buy Any 5 Flies, Get The Cheapest FREE* - SHOP NOW

  SPRING SPECTACULAR     THIS WEEKEND, 2 days of video fishing tips, news, tactics & techniques - VIEW SCHEDULE

 GIFT VOUCHERS   don't forget, if you're stuck, there's always a Sportfish gift voucher - SHOP VOUCHERS

  WINTER SALE: OVER 50% OFF    Grab a bargain on selected tackle & clothing - SHOP NOW

  UP TO 15% OFF    10% OFF* code SSS10 or 15% OFF orders £300+ code SSS15 until midnight 22nd April - VIEW INFO

  10% OR 15% OFF*     10% OFF all orders with code XMAS10 or 15% OFF orders over £300 with code XMAS15 - VIEW DETAILS

   BLACK FRIDAY DISCOUNT       Take 15% OFF* your order with code BF23 until 27th Nov - VIEW DETAILS

Fly Fishing Advice & Useful Guides

Our mission here at Sportfish is to offer the ultimate range of quality game fishing products to suit every budget, to provide an amazing customer experience, along with friendly advice & tuition for every level of angler. Below you’ll find fly fishing advice from our team of experts, covering beginner’s fly fishing and fly fishing basics, through to more advanced tips and techniques. As well as an easy to understand, comprehensive collection of videos showing you how to cast, we’ve also pulled together fly fishing guides covering fishing for different species, different types of water and the latest tackle buying guides to help you decide what sort of kit and equipment you’ll need.


A wealth of expert advice for beginners to help you start your fly fishing journey.


Discover our new programme of fly casting tuition videos to help you learn and practice.


General in-depth guides on key tackle items and specialist clothing for fly fishing.


Our blog is packed full of fishing advice articles, top tips, tackle guides and more.


View our in-depth fishing articles for individual species, packed full of expert advice.


We offer fly casting and fly tying lessons at our Game Fishing Centre in Reading.