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  WIN WITH HARDY    Your chance to WIN a Hardy Averon Fly Reel worth over £359 - ENTER NOW

  10% OFF ORDERS    Black Friday Early Bird Deal, use code BF25EB for 10% OFF - VIEW DETAILS

 IT'S FREE FLY TIME   Buy Any 5 Flies, Get The Cheapest FREE* - SHOP NOW

  THE LATEST GEAR     Discover new tackle and clothing from the best brands - BROWSE NOW

  NEW 2025 CATALOGUE     Discover new tackle and clothing from the best brands - REQUEST A COPY

 GIFT VOUCHERS   don't forget, if you're stuck, there's always a Sportfish gift voucher - SHOP VOUCHERS

  MID-SEASON SALE: UP TO 50% OFF    Grab a bargain on selected tackle & clothing - SHOP SALE

  UP TO 15% OFF*    10% OFF orders code NFM10 or 15% OFF orders £250+ code NFM15 - VIEW DETAILS*

  FESTIVE DEALS    10% OFF* orders £100+ use code XMAS10 or 15% OFF* orders £250+ use code XMAS15 - VIEW TERMS*

   BLACK FRIDAY DEAL      15% OFF* with code BF15 or 20% OFF* orders £500+ use code BF20 - VIEW TERMS*

Sage Fishing Tackle and Gear

Sage
Sage fly fishing was founded in 1980 by legendary rod designer Don Green. Sage was created with one simple goal in mind - to create the world's finest fly rods. To this day Sage continues to innovate its tackle, pushing the boundaries of performance further than ever before! With decades of research and design, plus extensive testing of their products around the globe, Sage is a true market leader in fly fishing.
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