WIN A PAIR OF COSTA SUNGLASSES    Your chance to WIN a pair of Costa Pro's worth £230 - ENTER NOW

  NEW CATALOGUE OUT NOW    Our new autumn/winter catalogue is out now, view it online or request a FREE copy today - FIND OUT MORE

  15% OFF YOUR ORDER    celebrate World Rivers Day with 15% OFF* orders over £200, use code WRD23 - VIEW DETAILS

 IT'S FREE FLY TIME   Buy Any 5 Flies, Get The Cheapest FREE* - SHOP NOW

 FATHER'S DAY GIFT IDEAS    Check out our gift ideas for dad, ready for Sunday 18th June - BROWSE NOW

 GIFT VOUCHERS   don't forget, if you're stuck, there's always a Sportfish gift voucher - SHOP VOUCHERS

  SIMMS SALE: 25% OFF    Save 25% on selected Simms waders, boots and clothing - SHOP NOW

  UP TO 15% OFF   10% OFF* use code NFM10 or 15% OFF orders £300+ use code NFM15 until midnight Tues - VIEW INFO

10% OR 15% OFF*   10% OFF all orders with code XMAS10 of 15% OFF orders over £300 with code XMAS15 - view full details

   BLACK FRIDAY DISCOUNT       Take 15% OFF* your order with code BF23 until 27th Nov - VIEW DETAILS

Buying Guides & Advice for Our Tackle, Clothing & Accessories

Sportfish Buying Guides and Advice

Our mission...

We want to provide our customers with the best advice possible when choosing their fishing tackle, clothing and equipment. However, this is a more difficult to achieve when shopping online rather than in store. Therefore our specialist advisors have written a series of useful guides to assist you when considering purchasing major tackle or clothing items.


Our advice will make all the difference, our expert advisors have many years of experience of all types of fishing worldwide and our guides will help you select the perfect tackle, technical fishing clothing and accessories for your fishing. This insider know-how will prove invaluable and give you the inside track. The information is kept up to date as new and exciting products arrive on the market and are added to our range.


Our emphasis is to explain the jargon used day to day by experienced anglers. Our range of products is chosen to fill the needs of everyone from beginner to seasoned expert. We have an unrivalled knowledge of choosing balanced fishing outfits for both fly and lure fishing and this is the key to gaining maximum enjoyment.