IT'S COMPETITION TIME    We have teamed up with Vision to offer one lucky winner a complete Maniac Outfit - ENTER NOW

HURRY, ORDER AND SAVE TODAY  up to 15% OFF* your order with our World Fly Fishing Day special offers - VIEW DETAILS

UP TO 15% OFF ORDERS 10% off all* orders with code XMAS10 or 15% off orders over £300 with code XMAS15 until midnight on New Year's Day - view full details

CYBER MONDAY 15% OFF FOR ONE DAY ONLY   15% DISCOUNT* off your order until midnight - use code CYB15M - view full details

Buying Guides & Advice for Our Tackle, Clothing & Accessories

Sportfish Buying Guides and Advice

Our mission...

We want to provide our customers with the best advice possible when choosing their fishing tackle, clothing and equipment. However, this is a more difficult to achieve when shopping online rather than in store. Therefore our specialist advisors have written a series of useful guides to assist you when considering purchasing major tackle or clothing items.


Our advice will make all the difference, our expert advisors have many years of experience of all types of fishing worldwide and our guides will help you select the perfect tackle, technical fishing clothing and accessories for your fishing. This insider know-how will prove invaluable and give you the inside track. The information is kept up to date as new and exciting products arrive on the market and are added to our range.


Our emphasis is to explain the jargon used day to day by experienced anglers. Our range of products is chosen to fill the needs of everyone from beginner to seasoned expert. We have an unrivalled knowledge of choosing balanced fishing outfits for both fly and lure fishing and this is the key to gaining maximum enjoyment.