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* Excludes vouchers, tuition products, sale items and Flyfish Europe products (Simms, Scientific Anglers, Waterworks Lamson, Scott and C&F).
We recognise the importance of protecting the privacy of personal and financial information and have introduced strict policies and security measures to protect your information and will use the information we collect in accordance with:
We may collect personal identification information from users in a variety of ways including, but not limited to, when users visit our site, register on the site, complete a form, subscribe to a newsletter or request a catalogue. Additionally, we may collect personal information in connection with other activities, services, features or resources we make available on our site, including the checkout facility.
The personal information we may collect, use, store and transfer includes:
Includes: first name, last name, username or similar identifier, marital status, title, date of birth and gender.
Includes: billing address, delivery address, email address and telephone numbers.
Includes: bank account and payment card details.
Includes: details about payments to and from you and other details of products and services you have purchased from us.
Includes: internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website.
Includes: your username and password, purchases or orders made by you, your interests, preferences and feedback or survey responses.
Includes: information about how you use our website, products and services.
Includes: your preferences in receiving marketing from us and your communication preferences. This helps us to manage our relationship with you and ensures you only receive communications from us that are relevant and timely.
Users may, however, visit and use our site anonymously.
We will collect personal identification information from users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain site related activities and it may adversely impact upon our ability to fulfil any contract we may have with that user.
Sportfish collects and uses personal information for the following legitimate purposes:
Your information helps us to respond more effectively to your customer service requests.
We continually strive to improve our websites based on the information and feedback we receive from you.
We may use the information users provide about themselves when placing an order only to service that order. We do not share this information with outside parties, except to the extent necessary to provide the service.
The email address users provide for order processing will be used to send information and updates regarding their order. It may also be used to respond to any enquiries, and/or other requests or questions pertaining to the order.
If users have also specifically opted in to our mailing list, they will also receive emails that may include company news, updates and related product or service information. If at any time the user would like to unsubscribe from receiving future emails, we include unsubscribe instructions within each email, or a user may contact us via our website or the contact information provided at the end of this policy.
You can find out more information on how to opt-out of the collection and use of information for ad targeting using one of the following:
You have rights under data protection laws in relation to your personal information, as indicated below:
You have the right to request a copy of the personal information that we hold about you. Please use the contact details at the end of this policy if you would like to exercise this right, or any of the rights listed below. If you are a European citizen and consider our use of your personal information to be unlawful, you have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office.
You have the right to request that we correct the personal information we hold about you if it is incorrect, although we may need to verify the accuracy of any new information you provide.
You have the right to request that we delete or remove personal information where there is no good, or legal, reason for us continuing to process or hold it.
You have the right to object to the processing of your personal information where we are relying on a legitimate interest (or those of a third party) if you feel it may impact on your fundamental rights and freedoms.
You have the right to request that we suspend the processing of your personal information if:
You have the right to request that the personal information we hold about you is transferred to you or to a third party. This right only applies to information which you initially provided consent for us to use, or where we used the information to perform a contract with you.
In circumstances where we rely on your consent to process your personal information, you have the right to withdraw your consent at any time, but if you withdraw your consent we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
No fee will usually be charged by us for you to access your personal information (or to exercise any other rights). However, we may charge a reasonable fee if your request is unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information. This is a security measure to ensure that personal information is not disclosed to any person who does not have the legal right to receive it.
We try to respond to all legitimate requests within one month, although it may take longer if your request is complex. In this case, we will notify you and keep you updated.
Conversations via social media happen constantly. These following points should help you when participating in social media. Have fun, be smart and use sound judgement when using social media.
Whether you are an official company representative or not, when you are talking about our company, our brands, or our business via your personal social media networks, please keep in mind these following points:
By using this site, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our site. Your continued use of the site following the posting of changes to this policy will be deemed to be your acceptance of those changes.
Please contact us if:
By telephone: +44 (0)207 484 1021
By email: [email protected]
By post: Farlows, 9 Pall Mall, London, SW1Y 5NP
Last updated 3rd April 2019