About Sportfish and our history

Sportfish was born in a north Wales garage in 1982. Today our innovative approach continues to build our reputation among Britain’s game-fishers.

The Sportfish brand is perhaps best known as a mail order based business but this is far from the whole story. Our mail order business is supported by two fantastic stores - so please take the time to come and visit – you will receive a warm welcome and get the chance to see how good the new products are in the flesh. Our experienced staff share your passion for this amazing sport, and it never ceases to amaze us how we can find answers to your most obscure fishing questions.

We're also famous for our game fishing shows. In our Reading store the Sportfish show is held during May with 100s of enthusiastic fly fishers decending for one of the worlds greatest fly fishing shows. Plus there's other shows in March and November at our Winforton store. We're also one of the largest retailers at the CLA Gamefair in July. Keep your eyes open for more news on these fantastic events via our Blog, Twitter & Facebook.

Sportfish was among the first to offer a wider range of product choice, importing big names such as Sage, Abel, Thomas & Thomas, Dynaking, Action Optics, C&F, Vivarelli, Marc Pettijean and Benecchi. With our own brand products, Sportfish now offers one of the largest selections of fly-fishing tackle in the world. The buying team have literally been to the ends of the earth to source what we believe are the very best game fishing products available.

Our store contact details and directions can be found on the store pages. Sportfish are proud to be working in partnership with the Wild Trout Trust. The Wild Trout Trust is a conservation charity working to help wild trout thrive across the UK and Ireland. To find out more about the Wild Trout Trust visit www.wildtrout.org or call 02392 570985. Please support this fantastic organisation so they can provide our wild fish stocks the conservation measures they need in the 21st century.

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