About Sportfish and our history

Where It All Began

Sportfish was born in a north Wales garage in 1982, times have changed, but our innovative approach continues to build an enviable reputation among game fishers the world over.

The Brand Today

Sportfish is perhaps best known as a mail order and online business but these sides of the business are also supported by two fantastic stores - at Reading, Berkshire and Winforton, Herefordshire. Our store contact details and directions can be found on the relevant store pages, please do make time to visit, you will receive a warm welcome and be able to see just how good our products are in the flesh. Indeed, our Reading store, at the Sportfish Game Fishing Centre, has two fine stillwater trout fisheries on site and a beginner‘s pond, allowing you to try before you buy. At both sites our experienced staff share your passion for our amazing sport, they have fished across the globe and will almost certainly have the answers to your most obscure fishing questions.

The Sportfish Show

We are also famous for The Sportfish Show, held annually in May at the Sportfish Game Fishing Centre in Reading. With all the leading manufacturers present and talks and demonstrations from the top names in game fishing it has become one of the world‘s greatest fly fishing shows. Keep your eyes open for more news via our Blog and our social media feeds on Facebook, Twitter & Instagram.

The Best Game Fishing Range

Sportfish was among the first businesses to offer a wider range of product choice, importing big names such as: Sage, Abel, Thomas & Thomas, Dynaking, Action Optics, C&F, Vivarelli, Marc Pettijean and Benecchi. With our own brand products, Sportfish now offers one of the largest selections of fly fishing tackle in the world and the buying team has literally been to the ends of the earth to source the very best game fishing products available. Don't forget to check out our busy YouTube Channel which is packed full of advice and tackle test videos.

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