Enter Our Hardy Reel Competition

Enter Our Hardy Reel Competition

COVID-19 Coronavirus Updates

Following Government advice, and to ensure the wellbeing of our staff and customers, we have taken the decision to close our Winforton store and the Sportfish Game Fishing Centre at Theale until further notice.


All our products are still available to purchase online, or by telephone on 01544 327 111, and we have stringent procedures in place to ensure our team is able to process and despatch orders safely and to offer our usual exceptional standard of customer service.

Please be aware that because of these precautions our normal shipping times may be subject to delay and we regret that we are not able offer next day delivery at this time. We are currently seeing around a 48-72hr delay in order processing and delivery times compared to normal.

The team is also available to answer any tackle related queries, call them on 01544 327 111 or email [email protected] and they will solve any game fishing tackle question you may have and get you ready to fish!

For up to the minute information on COVID–19 we recommend that you access resources provided by the Government www.gov.uk/coronavirus and the NHS www.nhs.uk/coronavirus.


In order to protect both delivery staff and customers as much as possible, our couriers have policies in place to ensure safe delivery for everyone. Please refer to their latest updates below. Also, please be aware that normal shipping times may be subject to delays as the situation evolves. We cannot offer next day delivery at this time.

If you are an oversees customer, please note that all parcels may be subject to additional delays. This is due to the fact that all parcels are being collected and stored at central depots until there is enough volume of shipments going to the designated country to make it viable. We apologise for this additional delay and thank you for understanding during these difficult times.

Royal Mail: www.royalmail.com/coronavirus
DPD: www.dpd.co.uk/covid-19-bulletins

We Are Fishing Again


Most fishers are now enjoying a safe and socially-distanced return to lake and river banks, but it is imperative that the strict social distancing measures continue to be adhered to and that guidance to participate alone, or with members of your own household, is followed. All fishers must stick to the rules, act as ambassadors for our sport and continue the nationwide fight against the coronavirus.

SPORTFISH SAYS: "If you can fish, do so safely and respect our great sport."

We have also reopened Haywards Farm Lake at the Sportfish Game Fishing Centre with strict new regulations in place to ensure the safety of our team and our guests. You must not visit the site to fish without prior booking, full details and regulations may be found at: www.gamefishingcentre.co.uk

Last Updated 28/05/2020