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Meet the Sportfish Team

Sportfish Winforton Staff

Danny North Profil Image

Danny North

Sales Manager at Sportfish Winforton

I have been fishing for over 40 years, and have travelled the world in pursuit of many species of fish. I have visited Arctic Russia and North America in pursuit of salmon and have enjoyed saltwater fly fishing in destinations such as Cuba, Venezuela and North Carolina. 

To read more click here

Direct Tel: 01544 322 300 

Steve Hunt Profile Image

Steve Hunt

Assistant Sales Manager at Sportfish Winforton

He would describe himself as an all-round angler, but he is happiest with a fly rod in my hand. He has been lucky to fish a number of destinations over the years; Cuba, Belize, Australia and Norway to name but a few, however he still has one or two destinations on a to-do list which include the Seychelles, Argentina and Iceland. 
To read more click here

Direct Tel: 01544 322 307
Email: .uk 

Josh Bunning

Josh Bunning

Sales Advisor at Sportfish Winforton

Josh joined Sportfish in July 2019 and describes himself as an all-round trout angler who focuses mainly on river fishing for wild brown trout and salmon.

View More About Josh »

Direct Tel: 01544 322 305

Chris Ryan Profile Images

Chris Ryan

Buying & Catalogue Manager at Sportfish Winforton

I joined Sportfish in 1999 from American tackle giant Orvis. I was the retail manager of the Sportfish Reading store during its building, setting up and early years.  In 2003, I relocated to the Sportfish Mail Order HQ at Winforton where I am currently the Buying and Catalogue Manager.

I am lucky enough to have fished many of the rivers and loughs in Ireland and I am the resident expert on Irish Salmon and Sea-Trout fishing. I  also have an unrivalled passion for big game spinning with light tackle. 
To read more click here

Tel: 01544 327 111

Sportfish Reading Staff

Johnathan Randall

Jonathan Randall

Retail manager at the Sportfish Game Fishing Centre

I have worked at Sportfish since 2003. Starting initially as a work experience placement after leaving Sparsholt College then earning promotion to assistant manager followed by store manager in 2008.  I have fished in Norway for salmon, in North America for Steelhead and in the Bahamas for Bonefish. 
To read more click here

Tel: 0118 930 3860

Chris Hayward

Chris Hayward

Tuition manager at the Sportfish Game Fishing Centre

I have been with Sportfish since 2008 and have a broad fishing background.  I am an instructor at the Sportfish Reading store in both single and double handed disciplines for trout and salmon.  When not teaching at the store or helping in the shop I can be found guiding chalkstreams for trout in the summer and grayling in the winter.
To read more click here

Tel: 0118 930 3860

Simon Bedwell

Simon Bedwell

Sales advisor at the Sportfish Game Fishing Centre

I joined Sportfish in 2016, having retired after 30 years’ service as a police detective.

Although I am an experienced fisherman I am continually seeking to develop my fly fishing skills and knowledge and being based at the Sportfish Game Fishing Centre allows me to do just that.

I have fly fished in locations such as Mexico, Cuba, Iceland, the Canaries and Madeira and, in addition to working in the shop, I have also taken over the supervision of the two onsite lakes. My aim is to help provide a peaceful setting for people of all skill levels to catch fish and to create a safe environment for both anglers and wildlife.

Tel: 0118 930 3860

Robin Elwes Profil Image

Robin Elwes

Sales advisor and instructor at the Sportfish Game Fishing Centre

Robin has been in the fishing industry since 1983. Robin started with Farlows/Sportfish back in 1987.

Salmon, Trout & Fly Dressing S.T.A.N.I.C R.E.F.F.I.S. A.A.P.G.A.I Master. Robin is one of England's top casting instructors - a lifelong enthusiast for the sport, providing personal tuition to many fisherman.
To read more click here

Tel: 0118 930 3860