The Sportfish Catalogue

Offering outstanding customer service is one of our core values, and has been for over 40 years. It’s why we offer friendly, expert advice in-store and online for every level of angler, ensuring you get the best kit for your needs and budget. It’s why we offer free UK shipping on all orders over £30 (and only use fast, reliable couriers). It’s why we invest in technology to make your shopping experience better. It’s why if a customer feels something’s not right, we’ll go above and beyond to make it right. Last year we started working with the customer reviews platform Feefo. Peer reviews not only help to better inform customer purchase decisions but they also help us as a business to improve. We’re proud to have recently been awarded the 'Gold Trusted Service Award 2026' by Feefo, thanks to our 4.9/5* customer service rating. This achievement is a testament to our values and most importantly, the trust you place in us. Destiny indeed perhaps.

We value always striving to offer you the ultimate range of quality products to suit every budget. We constantly test products to work out what’s great and what’s not. The 8,000+ products in this catalogue are there because they’re the best quality for the price. Carefully curated to make your choices a little easier, so you can shop with confidence, knowing that quality is guaranteed, whatever your wallet.

On the subject of quality products, new ones for 2026 include Sage’s POWER R8 and ARROW rods (p14) and Scott’s acclaimed GT Series rods (p22). We also have new SHIFT and SHIFT LT reels from Sage (p39) along with the bulletproof Shilton SL reels from South Africa (p51). New fly lines feature RIO’s impressive MDC Kits (p65) and the newly upgraded, expanded range of Scandi Outbound lines, made exclusively for the UK market (p66). We’re pleased to reintroduce the reliable, UK made Fox Box range of fly boxes (p101).

Patagonia introduces their Traverse range of waders (p115) and Snowbee’s Classic fishing jacket and over-trousers (p137) offer great value. Simm’s new Access boot (p118) is bound to be popular, while their Bugstopper range has expanded with a new Bugstopper Guide shirt (p143). This year’s innovations include gadgets like the Fishtechy Proof Ball (p163), which measures and weighs your catch without handling it, the 3X Magnifly (p188), the Cling magnetic rod rack (p32), and the O’Pros 3rd hand rod holder (p32). Our selection of freshwater and saltwater lures from Savage Gear (p219), Berkley and Abu (p221) has also been upgraded and expanded.

We value your loyalty. Without your business we have no business. On 5th March this year we launched Sportfish Plus, our new rewards programme which gives you 5% to 8% back in rewards whenever you make a purchase as a thank you for your ongoing loyalty.

We value protecting the environment. We firmly believe every angler should do their part to protect fish and their habitats. It’s why we launched Sportfish Rivers Month in July last year (see page 130) and why we continue to actively support the environmental charities that we do (see page 168). It’s also why we believe that as a company we’re responsible for achieving the highest standards of environmental practice and for operating in a sustainable manner. Our catalogue continues to be printed using FSC® (Forest Stewardship Council) certified paper and mailed out in a recyclable FSC® certified wrap. Sportfish is a Planet Mark Certified Business, meaning we are committed to reducing our carbon emissions by 5% annually (last year we reduced it by 17.9%).

We value inspiring every generation into our wonderful sport. It’s why we offer casting tuition with qualified experts, a wealth of educational online & social content to help anglers of all abilities to improve, and why we actively push the positive mental health and wellbeing effects of fly fishing. It’s also why this year we are sponsoring the England Under 18 River & Bank Fly Fishing Team.

These are our values. They’ve shaped what you hold in your hand right now, and what you’ll hopefully hold in the future.

If you are not on our mailing list and would like to receive a catalogue, please fill in your details below and we will post one to you. Unfortunately, we cannot post copies of the catalogue outside the UK but, if you are outside the UK, or wish to view a digital version, it is available to view via our online 'page turn' catalogue here, or you can download, save and print the full catalogue PDF (67mb) HERE.

Our team is as passionate about the sport as you are, and they love nothing better than applying their knowledge and expertise to make your fishing the best it can be. Whether that’s talking you through the latest kit, providing tips and techniques to up your game, welcoming you for some tuition on our lakes or trying out a rod or two on our casting pool, we’ve got you covered. Just give us a call on 01544 327111 or email us at sportfish@sportfish.co.uk.

Best wishes and tight lines,

The Sportfish Team