Founded in the 1970s by legendary American mountaineer and environmentalist, Yvon Chouinard, Patagonia is, in their own words, ‘in business to save our home planet’. Their core values are to build the best products – which will last for generations, to cause no unnecessary harm to the planet in doing so and to use their business to protect nature. Put simply, all Patagonia products are innovative, responsibly made and designed to perform.