Danny North

Sales Manager at Sportfish Winforton

I have been fishing for over 40 years, and have travelled the world in pursuit of many species of fish. I have visited Arctic Russia and North America in pursuit of salmon and have enjoyed saltwater fly fishing in destinations such as Cuba, Venezuela and North Carolina. 

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Direct Tel: 01544 322 300 
Email: danny.north@sportfish.co.uk 

Steve Hunt

Assistant Sales Manager at Sportfish Winforton

He would describe himself as an all-round angler, but he is happiest with a fly rod in my hand. He has been lucky to fish a number of destinations over the years; Cuba, Belize, Australia and Norway to name but a few, however he still has one or two destinations on a to-do list which include the Seychelles, Argentina and Iceland. 
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Direct Tel: 01544 322 307
Email: steve.hunt@sportfish.co .uk 

Josh Bunning

Sales Advisor at Sportfish Winforton

Josh joined Sportfish in July 2019 and describes himself as an all-round trout angler who focuses mainly on river fishing for wild brown trout and salmon.

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Direct Tel: 01544 322 305
Email: josh.bunning@sportfish.co.uk

Chris Ryan

Buying & Catalogue Manager at Sportfish Winforton

I joined Sportfish in 1999 from American tackle giant Orvis. I was the retail manager of the Sportfish Reading store during its building, setting up and early years.  In 2003, I relocated to the Sportfish Mail Order HQ at Winforton where I am currently the Buying and Catalogue Manager.

I am lucky enough to have fished many of the rivers and loughs in Ireland and I am the resident expert on Irish Salmon and Sea-Trout fishing. I  also have an unrivalled passion for big game spinning with light tackle. 
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Tel: 01544 327 111
Email: chris.ryan@sportfish.co.uk

Jonathan Randall

Retail manager at the Sportfish Game Fishing Centre

I have worked at Sportfish since 2003. Starting initially as a work experience placement after leaving Sparsholt College then earning promotion to assistant manager followed by store manager in 2008.  I have fished in Norway for salmon, in North America for Steelhead and in the Bahamas for Bonefish. 
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Tel: 0118 930 3860
Email: jonathan.randall@sportfish.co.uk

Chris Hayward

Tuition manager at the Sportfish Game Fishing Centre

I have been with Sportfish since 2008 and have a broad fishing background.  I am an instructor at the Sportfish Reading store in both single and double handed disciplines for trout and salmon.  When not teaching at the store or helping in the shop I can be found guiding chalkstreams for trout in the summer and grayling in the winter.
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Tel: 0118 930 3860
Email: chris.hayward@sportfish.co.uk

Simon Bedwell

Sales advisor at the Sportfish Game Fishing Centre

I joined Sportfish in 2016, having retired after 30 years’ service as a police detective.

Although I am an experienced fisherman I am continually seeking to develop my fly fishing skills and knowledge and being based at the Sportfish Game Fishing Centre allows me to do just that.

I have fly fished in locations such as Mexico, Cuba, Iceland, the Canaries and Madeira and, in addition to working in the shop, I have also taken over the supervision of the two onsite lakes. My aim is to help provide a peaceful setting for people of all skill levels to catch fish and to create a safe environment for both anglers and wildlife.

Tel: 0118 930 3860

Robin Elwes

Sales advisor and instructor at the Sportfish Game Fishing Centre

Robin has been in the fishing industry since 1983. Robin started with Farlows/Sportfish back in 1987.

Salmon, Trout & Fly Dressing S.T.A.N.I.C R.E.F.F.I.S. A.A.P.G.A.I Master. Robin is one of England's top casting instructors - a lifelong enthusiast for the sport, providing personal tuition to many fisherman.
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Tel: 0118 930 3860