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  WIN WITH GREYS    Your chance to WIN an Greys rod & reel outfit worth up to £688 - ENTER NOW

  10% OFF ORDERS    Black Friday Early Bird Deal, use code BF25EB for 10% OFF - VIEW DETAILS

 NEW: SPORTFISH PLUS    Earn points, level up and unlock bigger rewards - LOG IN OR JOIN

 SPRING SPECTACULAR    Tune in this weekend to advice, tips, tricks & more - VIEW EVENT INFO

  THE LATEST GEAR     Discover new tackle and clothing from the best brands - BROWSE NOW

  NEW 2026 CATALOGUE     Explore new tackle & clothing from the best brands - REQUEST A COPY

  MID-SEASON SALE: UP TO 50% OFF    Grab a bargain on selected tackle & clothing - SHOP SALE

  UP TO 15% OFF*    10% OFF orders code 10EB26 or 15% OFF orders £200+ code 15EB26 - VIEW DETAILS

  FESTIVE DEALS    10% OFF* use code XMAS10 or 15% OFF* orders £250+ use code XMAS15 - VIEW TERMS*

  JANUARY SALE NOW ON    Save at least 30% OFF top brands - SHOP NOW

  LAST-MINUTE GIFTS    Explore Christmas gift ideas & order before 3pm on Mon 22nd Dec --SHOP NOW

   BLACK FRIDAY DEAL      15% OFF* with code BF15 or 20% OFF* orders £500+ use code BF20 - VIEW TERMS*

Mayfly Madness

Mayfly season is upon us! Its exact start and peak are never easy to forecast, so the best approach is to be prepared early and make sure you’ve got all your gear ready well in advance.

EXTRA POINTS OFFERS

To celebrate our Spring Spectacular week, we are offering 10% - 20%* in Sportfish Plus rewards on all purchases from Tuesday 14th April to midnight on Tuesday 21st April 2026.

AUTUMN/WINTER TROUT
Make the most of your time on the water with our range of stillwater trout tackle which includes the latest rods, reels, lines and accessories.

Spring Stillwater Trout
Prepare for spring stillwater fishing! Our recommended tackle selection includes everything you'll need to approach your local lake with confidence.

Spring River Trout Fishing

Make the most of the fabulous river trout season, explore our recommended fly fishing tackle and clothing today.

Gear Up for Sea Trout Fishing

It’s time to tackle up in search of that most enigmatic game fish, the sea trout. Browse our recommended fly fishing gear today!

Trending Brands

Fly Fishing Starter Kits for Beginners

Here at Sportfish we're passionate about helping kids and beginners get into the wonderful world of game fishing.

That's why we stock a huge selection of ready-to-fish kits for both fly fishing and spinning - perfect starter setups for those first trips to your local stillwater, river or beach. We also have a great range of beginner-friendly fly fishing tackle accessories to suit all budgets.

Father teaching his son to fly fish, both wading in the riverFather teaching his son to fly fish, both wading in the river

NEW TACKLE AND GEAR

Discover exciting products from leading brands, landing in stock now!

GAME FISHING CENTRE

Your hub for lessons, events and stunning small stillwater trout fishing!

Request Our 2026 Catalogue

Your definitive source for all that is good, new and essential in the world of game fishing.

Request A Free Sportfish CatalogueRequest A Free Sportfish Catalogue

Find A Sportfish Store

We have two retail locations in Herefordshire and Berkshire. Find out more about the Sportfish stores today!

Tackle Trade-In Service

At Sportfish we want you to enjoy every minute you spend fishing. If you really want that new piece of kit then we are here to help you get it.

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WHAT OUR CUSTOMERS THINK

PROUD TO SUPPORT:

Sportfish are proud to support the followingSportfish are proud to support the following

REDUCING OUR CARBON FOOTPRINT:

COMMITTED TO REDUCING OUR CARBON EMISSIONSCOMMITTED TO REDUCING OUR CARBON EMISSIONS

About Sportfish

Sportfish has been the UK’s leading supplier of game and fly fishing tackle for over 30 years. We constantly scour the world for the finest fishing tackle and equipment the sport has to offer, including kit for lure fishing and spinning.

Our aim is to provide the ultimate range of the latest high quality fishing tackle, clothing, and equipment to suit every budget. Much of our experts’ free time is spent on the water testing the latest rods, reels and lines...checking and testing the details, right down to individual leaders, lures, spinners and flies.

It’s how we’re able to constantly offer our customers the best advice. And our knowledge extends beyond our products – challenge us for advice on wherever you’re fishing or whatever you’re fishing for.

BY THOSE WHO FISH, FOR THOSE WHO FISH