NEW AUTUMN / WINTER CATALOGUE - If you are not on our mailing list and would like to receive a FREE catalogue, you can request one online NOW

Reservoir Trout

Late summer into early autumn marks the start of some excellent big water trout fishing, are you reservoir ready? Discover our team's recommended tackle, gear and clothing today!

Gear Up for Grayling

It's beginning to feel a lot like autumn, it's time to get ready for grayling! Browse our recommended grayling fishing kit.

Autumn Salmon Gear

After an encouraging season so far on many of the British and Irish rivers, it‘s now time to switch focus and get ready for peak autumn sport.

New Tackle and Gear

The launch of a new Sportfish catalogue always heralds the arrival of new kit and clothing and this year is no different with exciting products from leading brands landing NOW!

Game Fishing Centre

Visit the Sportfish Game Fishing Centre - your hub for lessons, courses, events and some of the best small stillwater trout fishing in the country at our Reading location!

Request A Catalogue

Your definitive source for all that is good, new and essential in the world of game fishing.

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Find A Sportfish Store

We have three retail locations in Herefordshire, Berkshire and London. Find out more about our stores today!

Tackle Trade-In Service

At Sportfish we want you to enjoy every minute you spend fishing. If you really want that new piece of kit then we are here to help you get it.

About Sportfish

Sportfish has been the UK’s leading supplier of game and fly fishing tackle for 30+ years. During this time we've constantly scoured the world for the finest fishing tackle and equipment the sport has to offer and we’ve expanded our already extensive ranges to include kit for lure fishing and spinning as well.

We endeavour to be at the cutting edge of technical fishing tackle advances and much of our experts’ free time is spent on the water testing the latest rods, reels and lines... checking and testing the details, right down to individual leaders, lures, spinners and flies.

This is how we are able to constantly offer our customers the best advice. And our knowledge extends beyond our products – challenge us for advice on wherever you are fishing or whatever you are fishing for!