New Tackle & Clothing

New Tackle & Clothing

Our 2018 range showcases numerous innovative new products from leading brands, as well as your tried and tested favourites, all of them covered by our comprehensive guarantee and price promise.

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2018 Sportfish Reading Show

2018 Sportfish Reading Show

Don’t forget the date - the biggest and best FREE fishing show of the summer takes place at the Sportfish Game Fishing Centre over the weekend of 12th and 13th May. There’s FREE entry and parking, FREE demonstrations and seminars, great competitions, amazing show-only deals, a hog roast and a beer bus.

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Gear Up for Reservoir Trout

Gear Up for Reservoir Trout

The rivers are now open but it is also a terrific time of year to be trout fishing on the reservoirs - our trout experts select the very best gear for your stillwater fishing!

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Game Fishing Centre

Game Fishing Centre

Introducing the Sportfish Game Fishing Centre - your hub for lessons, courses, events and some of the best small stillwater trout fishing in the country!

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PATAGONIA AT THE 2018 SPORTFISH READING SHOW

About Sportfish

Sportfish has been the UK’s leading supplier of game and fly fishing tackle for 30+ years. During this time we've constantly scoured the world for the finest fishing tackle and equipment the sport has to offer and we’ve expanded our already extensive ranges to include kit for lure fishing and spinning as well.

We endeavour to be at the cutting edge of technical fishing tackle advances and much of our experts’ free time is spent on the water testing the latest rods, reels and lines... checking and testing the details, right down to individual leaders, lures, spinners and flies.

This is how we are able to constantly offer our customers the best advice. And our knowledge extends beyond our products – challenge us for advice on wherever you are fishing or whatever you are fishing for!

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