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  WIN WITH HARDY    Your chance to WIN a Hardy Averon Fly Reel worth over £359 - ENTER NOW

  10% OFF ORDERS    Black Friday Early Bird Deal, use code BF25EB for 10% OFF - VIEW DETAILS

 IT'S FREE FLY TIME   Buy Any 5 Flies, Get The Cheapest FREE* - SHOP NOW

  THE LATEST GEAR     Discover new tackle and clothing from the best brands - BROWSE NOW

  NEW 2025 CATALOGUE     Discover new tackle and clothing from the best brands - REQUEST A COPY

 GIFT VOUCHERS   don't forget, if you're stuck, there's always a Sportfish gift voucher - SHOP VOUCHERS

  MID-SEASON SALE: UP TO 50% OFF    Grab a bargain on selected tackle & clothing - SHOP SALE

  UP TO 15% OFF*    10% OFF orders code NFM10 or 15% OFF orders £250+ code NFM15 - VIEW DETAILS*

  FESTIVE DEALS    10% OFF* orders £100+ use code XMAS10 or 15% OFF* orders £250+ use code XMAS15 - VIEW TERMS*

   BLACK FRIDAY DEAL       Take 15% OFF* orders with code BF24 until 2nd Dec -  VIEW DETAILS

Fishing Christmas Gifts

Whether you're Christmas shopping for friends or family who fish, or just compiling your own wish list, we have curated a collection of fishing gifts to inspire your present buying.

NATIONAL FISHING MONTH

Take 10% OFF* almost everything with code NFM10 or if you spend over £250, there's a 15% DISCOUNT* off almost everything, just use code NFM15 - offers are valid until midnight on Thursday 21st August Terms apply*

AUTUMN/WINTER TROUT
Make the most of your time on the water with our range of stillwater trout tackle which includes the latest rods, reels, lines and accessories.

Gear Up for Grayling Fishing

Discover our recommended fly fishing tackle and fishing clothing for the grayling season!

Pike on the Fly Tackle

Tackle up for some of the most adrenaline-fuelled rod-bending action this winter - pike fly fishing!

PROUD TO SUPPORT:

Sportfish are proud to support the followingSportfish are proud to support the following

REDUCING OUR CARBON FOOTPRINT:

COMMITTED TO REDUCING OUR CARBON EMISSIONSCOMMITTED TO REDUCING OUR CARBON EMISSIONS

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Fly Fishing Starter Kits for Beginners

Here at Sportfish we're passionate about helping kids and beginners get into the wonderful world of game fishing.

That's why we stock a huge selection of ready-to-fish kits for both fly fishing and spinning - perfect starter setups for those first trips to your local stillwater, river or beach. We also have a great range of beginner-friendly fly fishing tackle accessories to suit all budgets.

Father teaching his son to fly fish, both wading in the riverFather teaching his son to fly fish, both wading in the river

NEW TACKLE AND GEAR

Discover exciting products from leading brands, landing in stock now!

GAME FISHING CENTRE

Your hub for lessons, events and stunning small stillwater trout fishing!

Request Our 2025 Catalogue

Your definitive source for all that is good, new and essential in the world of game fishing.

Request A Free Sportfish CatalogueRequest A Free Sportfish Catalogue

Find A Sportfish Store

We have two retail locations in Herefordshire and Berkshire. Find out more about the Sportfish stores today!

Tackle Trade-In Service

At Sportfish we want you to enjoy every minute you spend fishing. If you really want that new piece of kit then we are here to help you get it.

Sportfish Post

WHAT OUR CUSTOMERS THINK

About Sportfish

Sportfish has been the UK’s leading supplier of game and fly fishing tackle for over 30 years. We constantly scour the world for the finest fishing tackle and equipment the sport has to offer, including kit for lure fishing and spinning.

Our aim is to provide the ultimate range of the latest high quality fishing tackle, clothing, and equipment to suit every budget. Much of our experts’ free time is spent on the water testing the latest rods, reels and lines...checking and testing the details, right down to individual leaders, lures, spinners and flies.

It’s how we’re able to constantly offer our customers the best advice. And our knowledge extends beyond our products – challenge us for advice on wherever you’re fishing or whatever you’re fishing for.

BY THOSE WHO FISH, FOR THOSE WHO FISH