Spring Salmon Gear
The countdown to the spring salmon season is on! Discover our range of tackle to land a springer - from the latest fly rods to line systems and fly patterns all designed for chilly, early season water conditions.
IT'S FREE FLY TIME
Stock up on your essential flies now! Prepare for winter on the stillwaters or get ahead for the start of the river season. Buy any five flies online and get the cheapest one completely FREE!
AUTUMN/WINTER TROUT
Make the most of your time on the water with our range of stillwater trout tackle which includes the latest rods, reels, lines and accessories.
Glorious Grayling
Grayling fishing is the perfect way to extend your fly fishing beyond the trout season and chasing the ‘Lady of the Stream’ can be incredibly rewarding - tackle up with our recommendations today!
Pike on the Fly
Winter pike fishing can be an exhilarating sport! Tackle up for some of the most adrenaline-fuelled rod-bending action this winter with our recommended pike on the fly gear today!
Fishing Tackle, Clothing and Equipment
Fly Fishing Starter Kits for Beginners
Here at Sportfish we're passionate about helping kids and beginners get into the wonderful world of game fishing.
That's why we stock a huge selection of ready-to-fish kits for both fly fishing and spinning - perfect starter setups for those first trips to your local stillwater, river or beach. We also have a great range of beginner-friendly fly fishing tackle accessories to suit all budgets.
NEW TACKLE AND GEAR
The launch of a new Sportfish catalogue always heralds the arrival of new kit and clothing and this year is no different with exciting products from leading brands landing NOW!
GAME FISHING CENTRE
Visit the Sportfish Game Fishing Centre - your hub for lessons, courses, events and some of the best small stillwater trout fishing in the country at our Reading location!
Find A Sportfish Store
We have two retail locations in Herefordshire and Berkshire. Find out more about our stores today!
Tackle Trade-In Service
At Sportfish we want you to enjoy every minute you spend fishing. If you really want that new piece of kit then we are here to help you get it.
Sportfish Post
WHAT OUR CUSTOMERS THINK
★ ★ ★ ★ ★ 5/5
Anonymous, January 2025
The patagonia guidewater hip pack is great, just what I wanted, much lighter than other waterproof hip packs and nice quality as you would expect from Patagonia. Plenty of room for a flask, rain jacket and a few fly boxes etc. Great efficient service from a Sportfish.
★ ★ ★ ★ ★ 5/5
Ashley May, November 2024
I found everything I was looking for and when I got stuck on choosing the correct fly for fishing I called them and asked them for some advice about what I would need for trout fishing and they told me everything I needed to know and I made my purchase which was very easy. I’ve noticed that the products that they have are of fantastic quality and I was very impressed with how fast they dispatched my items. Very confident in buying from Sportfish again soon, very soon.
★ ★ ★ ★ ★ 5/5
Anonymous, December 2024
I’ve always found Sportfish good to deal with. In my experience, they have been honourable and reliable. Thank you for the consisten service!
★ ★ ★ ★ ★ 5/5
Victor Rea, August 2024
I have found buying from Sportfish very easy online, Items always dispatched same day. Never had to contact them about anything wrong with the order.
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About Sportfish
Sportfish has been the UK’s leading supplier of game and fly fishing tackle for over 30 years. We constantly scour the world for the finest fishing tackle and equipment the sport has to offer, including kit for lure fishing and spinning.
Our aim is to provide the ultimate range of the latest high quality fishing tackle, clothing, and equipment to suit every budget. Much of our experts’ free time is spent on the water testing the latest rods, reels and lines...checking and testing the details, right down to individual leaders, lures, spinners and flies.
It’s how we’re able to constantly offer our customers the best advice. And our knowledge extends beyond our products – challenge us for advice on wherever you’re fishing or whatever you’re fishing for.