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  WIN A VISION STILLMANIAC KIT    Your chance to WIN a complete outfit worth £849 - ENTER NOW

  15% OFF YOUR ORDER    celebrate World Rivers Day with 15% OFF* orders over £200, use code WRD23 - VIEW DETAILS

 IT'S FREE FLY TIME   Buy Any 5 Flies, Get The Cheapest FREE* - SHOP NOW

  THE LATEST GEAR     Discover new tackle and clothing from the best brands - BROWSE NOW

 GIFT VOUCHERS   don't forget, if you're stuck, there's always a Sportfish gift voucher - SHOP VOUCHERS

  SALE NOW ON: OVER 50% OFF    Grab a bargain on selected tackle & clothing - SHOP SALE

  UP TO 15% OFF*    10% OFF code NFM10 or 15% OFF orders £300+ code NFM15 until midnight 6th August - VIEW MORE*

  10% OR 15% OFF*     10% OFF all orders with code XMAS10 or 15% OFF orders over £300 with code XMAS15 - VIEW DETAILS

   BLACK FRIDAY DISCOUNT       Take 15% OFF* your order with code BF23 until 27th Nov - VIEW DETAILS

End Of Summer Sale

OVER 50% OFF - The Sportfish end of summer sale is now on with savings across the store, including great discounts on selected rods, reels and clothing but only while stocks last.

WATCH THIS WEEKEND

Sit back, relax and watch the Spring Spectacular via YouTube and Facebook as familiar faces from all the top brands in game fishing present their latest products and join our angling pros for fishing tips, tactics and techniques.

AUTUMN/WINTER TROUT
Make the most of your time on the water with our range of stillwater trout tackle which includes the latest rods, reels, lines and accessories.

Fishing Hoppers & Daddies

Autumn is a great time to go reservoir trout fishing. Cooler temperatures often trigger fish to feed in readiness for the approaching winter season, offering action-packed days.

Gear for Small Stillwaters

Late summer into autumn is a great time to go stillwater trout fishing. As the cooler temperatures appear, your local small stillwaters will begin to re-open, offering some cracking fishing.

PROUD TO SUPPORT:

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REDUCING OUR CARBON FOOTPRINT:

COMMITTED TO REDUCING OUR CARBON EMISSIONSCOMMITTED TO REDUCING OUR CARBON EMISSIONS

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Fly Fishing Starter Kits for Beginners

Here at Sportfish we're passionate about helping kids and beginners get into the wonderful world of game fishing.

That's why we stock a huge selection of ready-to-fish kits for both fly fishing and spinning - perfect starter setups for those first trips to your local stillwater, river or beach. We also have a great range of beginner-friendly fly fishing tackle accessories to suit all budgets.

Fly Fishing Starter Kits for BeginnersFly Fishing Starter Kits for Beginners

NEW TACKLE AND GEAR

The launch of a new Sportfish catalogue always heralds the arrival of new kit and clothing and this year is no different with exciting products from leading brands landing NOW!

GAME FISHING CENTRE

Visit the Sportfish Game Fishing Centre - your hub for lessons, courses, events and some of the best small stillwater trout fishing in the country at our Reading location!

Request Our 2024 Catalogue

Your definitive source for all that is good, new and essential in the world of game fishing.

Request A Free Sportfish CatalogueRequest A Free Sportfish Catalogue

Find A Sportfish Store

We have two retail locations in Herefordshire and Berkshire. Find out more about our stores today!

Tackle Trade-In Service

At Sportfish we want you to enjoy every minute you spend fishing. If you really want that new piece of kit then we are here to help you get it.

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WHAT OUR CUSTOMERS THINK

★ ★ ★ ★ ★   5/5

RJ Mayhew, 13th Mar 2024

Sportfish never lets you down. Always in stock plus a quick delivery. Even better visit the store!

★ ★ ★ ★ ★   5/5

Anonymous, 21st May 2024

Steve was very helpful to me when I needed advice and guidance on which fly rod to purchase. I am delighted with my new rod. I really value advice.

★ ★ ★ ★ ★   5/5

Jack Slade, 5th Jan 2024

Very helpful staff as I'm new to fly fishing so the help was much appreciated to aid the first rod setup items.

★ ★ ★ ★ ★   5/5

Fred Salt, 23rd Mar 2024

Service was first class as usual, what we have come to expect. Not all companies get this rating.

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About Sportfish

Sportfish has been the UK’s leading supplier of game and fly fishing tackle for over 30 years. We constantly scour the world for the finest fishing tackle and equipment the sport has to offer, including kit for lure fishing and spinning.

Our aim is to provide the ultimate range of the latest high quality fishing tackle, clothing, and equipment to suit every budget. Much of our experts’ free time is spent on the water testing the latest rods, reels and lines...checking and testing the details, right down to individual leaders, lures, spinners and flies.

It’s how we’re able to constantly offer our customers the best advice. And our knowledge extends beyond our products – challenge us for advice on wherever you’re fishing or whatever you’re fishing for.

BY THOSE WHO FISH, FOR THOSE WHO FISH