Enter Our Magnet-ique Competition

Enter Our Magnet-ique Competition

WIN One of Six Magnet-ique Prize Packs

WIN One of Six Magnet-ique Prize Packs

To celebrate the launch of Magnet–ique‘s new MagMicro, we have teamed up with them to offer six prize packs comprising a Magnet–ique Stealth, a Magnet–ique lanyard and one of the brilliant new MagMicros.

Enter Our Competition
Tackle Up for Pike

Tackle Up for Pike

Targeting pike on the fly is one of the fastest growing - and most adrenaline fuelled - branches of the sport but it calls for specialised tackle if you really want to get to grips with these toothy predators. To help you, we have chosen a great selection of recommended tackle.

Shop Pike Tackle
New Tackle & Clothing

What's New at Sportfish

The Sportfish team strives to ensure the best new tackle, clothing and accessories are always in our stores, check out all our new arrivals now!

Customers in the UK can now spread the cost of all online purchases over three, six or nine months with interest-free credit (0% APR) when you spend £300 or more. There's no paperwork, no fees and it only takes a minute to apply. Look out for the DivideBuy button on products.

Shop New Tackle & Clothing
The Sportfish Game Fishing Centre

Game Fishing Centre

Visit the Sportfish Game Fishing Centre - your hub for lessons, courses, events and some of the best small stillwater trout fishing in the country at our Reading location!

Visit the website

What's hot right now


About Sportfish

Sportfish has been the UK’s leading supplier of game and fly fishing tackle for 30+ years. During this time we've constantly scoured the world for the finest fishing tackle and equipment the sport has to offer and we’ve expanded our already extensive ranges to include kit for lure fishing and spinning as well.

We endeavour to be at the cutting edge of technical fishing tackle advances and much of our experts’ free time is spent on the water testing the latest rods, reels and lines... checking and testing the details, right down to individual leaders, lures, spinners and flies.

This is how we are able to constantly offer our customers the best advice. And our knowledge extends beyond our products – challenge us for advice on wherever you are fishing or whatever you are fishing for!

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