View Our Easter Weekend Offers Now

View Our Easter Weekend Offers Now

New Spring Catalogue Out Now

NEW Catalogue Out Now

Our new season catalogue is out now and if, like us, you are looking forward to fishing again when it is safe to do so we hope the mix of exciting new products, alongside all the old favourites, will inspire you.

Everything is covered by our comprehensive guarantee and price promise, so you can shop with complete confidence.

View Online or Request a Copy
New Tackle & Clothing

What's New at Sportfish

The Sportfish team strives to ensure the best new tackle, clothing and accessories are always in our stores, check out all our new arrivals now!

While aware of the gravity of the current situation, we are looking forward to getting back to our fishing as soon as it is safe to do so.

Shop New Tackle & Clothing
Fly Tying Materials

Fly Tying at Home

Stay home, stay safe - and why not keep occupied and top up your fly boxes, or learn to tie your own flies, while you do so. This is a great time to get fly tying and load up those boxes ready for when you are back on the water, so why not give fly tying it a go?

Shop Fly Tying Materials
The Sportfish Game Fishing Centre

Game Fishing Centre

Visit the Sportfish Game Fishing Centre - your hub for lessons, courses, events and some of the best small stillwater trout fishing in the country at our Reading location!

Visit the website

What's hot right now


SPORTFISH IS HELPING BIRDS, BATS, BEES, BUGS AND TROUT!

About Sportfish

Sportfish has been the UK’s leading supplier of game and fly fishing tackle for 30+ years. During this time we've constantly scoured the world for the finest fishing tackle and equipment the sport has to offer and we’ve expanded our already extensive ranges to include kit for lure fishing and spinning as well.

We endeavour to be at the cutting edge of technical fishing tackle advances and much of our experts’ free time is spent on the water testing the latest rods, reels and lines... checking and testing the details, right down to individual leaders, lures, spinners and flies.

This is how we are able to constantly offer our customers the best advice. And our knowledge extends beyond our products – challenge us for advice on wherever you are fishing or whatever you are fishing for!

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