Enter Our Hardy Reel Competition

Enter Our Hardy Reel Competition

New Tackle & Clothing

What's New at Sportfish

The Sportfish team strives to ensure the best new tackle, clothing and accessories are always in our stores, check out all our new arrivals now!

While aware of the gravity of the current situation, we are looking forward to getting back to our fishing as soon as it is safe to do so.

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Father's Day Gift Ideas

Father's Day Gift Ideas

Don't forget to treat your this Father's Day! We have everything fishing mad dads will love to receive, from the very latest kit, clothing and accessories to lessons and courses to help him make the most of his fishing. Indulge his passion with a gift from Sportfish.

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New Spring Catalogue Out Now

Summer Catalogue Out Now

Our new season catalogue is out now and if, like us, you are looking forward to fishing again when it is safe to do so we hope the mix of exciting new products, alongside all the old favourites, will inspire you.

Everything is covered by our comprehensive guarantee and price promise, so you can shop with complete confidence.

View Online or Request a Copy
The Sportfish Game Fishing Centre

Game Fishing Centre

Visit the Sportfish Game Fishing Centre - your hub for lessons, courses, events and some of the best small stillwater trout fishing in the country at our Reading location!

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About Sportfish

Sportfish has been the UK’s leading supplier of game and fly fishing tackle for 30+ years. During this time we've constantly scoured the world for the finest fishing tackle and equipment the sport has to offer and we’ve expanded our already extensive ranges to include kit for lure fishing and spinning as well.

We endeavour to be at the cutting edge of technical fishing tackle advances and much of our experts’ free time is spent on the water testing the latest rods, reels and lines... checking and testing the details, right down to individual leaders, lures, spinners and flies.

This is how we are able to constantly offer our customers the best advice. And our knowledge extends beyond our products – challenge us for advice on wherever you are fishing or whatever you are fishing for!

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