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  WIN A SAGE CLASSIC R8    Your chance to WIN this new rod for 2025, worth £975 - ENTER NOW

  15% OFF YOUR ORDER    celebrate World Rivers Day with 15% OFF* orders over £200, use code WRD23 - VIEW DETAILS

 IT'S FREE FLY TIME   Buy Any 5 Flies, Get The Cheapest FREE* - SHOP NOW

  THE LATEST GEAR     Discover new tackle and clothing from the best brands - BROWSE NOW

 GIFT VOUCHERS   don't forget, if you're stuck, there's always a Sportfish gift voucher - SHOP VOUCHERS

  SALE NOW ON: OVER 50% OFF    Grab a bargain on selected tackle & clothing - SHOP SALE

  UP TO 15% OFF*    10% OFF code SSS10 or 15% OFF orders £300+ code SSS15 - VIEW MORE*

  FESTIVE DEALS    10% OFF* orders £100+ use code XMAS10 or 15% OFF* orders £250+ use code XMAS15 - VIEW TERMS*

   BLACK FRIDAY DEAL       Take 15% OFF* orders with code BF24 until 2nd Dec -  VIEW DETAILS

SSS 2025 This Weekend

We have an action-packed schedule lined up for you across Saturday and Sunday, including celebrity features, fly tying, tackle guides, special offers and much more.

IT'S FREE FLY TIME

Stock up on your essential flies now! Prepare for winter on the stillwaters or get ahead for the start of the river season. Buy any five flies online and get the cheapest one completely FREE!

AUTUMN/WINTER TROUT
Make the most of your time on the water with our range of stillwater trout tackle which includes the latest rods, reels, lines and accessories.

Spring Stillwater Trout

Tackle up with our trout fly tackle recommendations today!

New River Trout Season

Discover our recommended fly fishing tackle for river trout!

PROUD TO SUPPORT:

Sportfish are proud to support the followingSportfish are proud to support the following

REDUCING OUR CARBON FOOTPRINT:

COMMITTED TO REDUCING OUR CARBON EMISSIONSCOMMITTED TO REDUCING OUR CARBON EMISSIONS

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Fly Fishing Starter Kits for Beginners

Here at Sportfish we're passionate about helping kids and beginners get into the wonderful world of game fishing.

That's why we stock a huge selection of ready-to-fish kits for both fly fishing and spinning - perfect starter setups for those first trips to your local stillwater, river or beach. We also have a great range of beginner-friendly fly fishing tackle accessories to suit all budgets.

Father teaching his son to fly fish, both wading in the riverFather teaching his son to fly fish, both wading in the river

NEW TACKLE AND GEAR

Discover exciting products from leading brands, landing in stock now!

GAME FISHING CENTRE

Your hub for lessons, events and stunning small stillwater trout fishing!

Request Our 2025 Catalogue

Your definitive source for all that is good, new and essential in the world of game fishing.

Request A Free Sportfish CatalogueRequest A Free Sportfish Catalogue

Find A Sportfish Store

We have two retail locations in Herefordshire and Berkshire. Find out more about the Sportfish stores today!

Tackle Trade-In Service

At Sportfish we want you to enjoy every minute you spend fishing. If you really want that new piece of kit then we are here to help you get it.

Sportfish Post

WHAT OUR CUSTOMERS THINK

★ ★ ★ ★ ★   5/5

Anonymous, January 2025

The patagonia guidewater hip pack is great, just what I wanted, much lighter than other waterproof hip packs and nice quality as you would expect from Patagonia. Plenty of room for a flask, rain jacket and a few fly boxes etc. Great efficient service from a Sportfish.

★ ★ ★ ★ ★   5/5

Ashley May, November 2024

I found everything I was looking for and when I got stuck on choosing the correct fly for fishing I called them and asked them for some advice about what I would need for trout fishing and they told me everything I needed to know and I made my purchase which was very easy. I’ve noticed that the products that they have are of fantastic quality and I was very impressed with how fast they dispatched my items. Very confident in buying from Sportfish again soon, very soon.

★ ★ ★ ★ ★   5/5

Anonymous, December 2024

I’ve always found Sportfish good to deal with. In my experience, they have been honourable and reliable. Thank you for the consisten service!

★ ★ ★ ★ ★   5/5

Victor Rea, August 2024

I have found buying from Sportfish very easy online, Items always dispatched same day. Never had to contact them about anything wrong with the order.

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About Sportfish

Sportfish has been the UK’s leading supplier of game and fly fishing tackle for over 30 years. We constantly scour the world for the finest fishing tackle and equipment the sport has to offer, including kit for lure fishing and spinning.

Our aim is to provide the ultimate range of the latest high quality fishing tackle, clothing, and equipment to suit every budget. Much of our experts’ free time is spent on the water testing the latest rods, reels and lines...checking and testing the details, right down to individual leaders, lures, spinners and flies.

It’s how we’re able to constantly offer our customers the best advice. And our knowledge extends beyond our products – challenge us for advice on wherever you’re fishing or whatever you’re fishing for.

BY THOSE WHO FISH, FOR THOSE WHO FISH