End Of Summer Sale
OVER 50% OFF - The Sportfish end of summer sale is now on with savings across the store, including great discounts on selected rods, reels and clothing but only while stocks last.
WATCH THIS WEEKEND
Sit back, relax and watch the Spring Spectacular via YouTube and Facebook as familiar faces from all the top brands in game fishing present their latest products and join our angling pros for fishing tips, tactics and techniques.
AUTUMN/WINTER TROUT
Make the most of your time on the water with our range of stillwater trout tackle which includes the latest rods, reels, lines and accessories.
Fishing Hoppers & Daddies
Autumn is a great time to go reservoir trout fishing. Cooler temperatures often trigger fish to feed in readiness for the approaching winter season, offering action-packed days.
Gear for Small Stillwaters
Late summer into autumn is a great time to go stillwater trout fishing. As the cooler temperatures appear, your local small stillwaters will begin to re-open, offering some cracking fishing.
Fishing Tackle, Clothing and Equipment
PROUD TO SUPPORT:
REDUCING OUR CARBON FOOTPRINT:
Fly Fishing Starter Kits for Beginners
Here at Sportfish we're passionate about helping kids and beginners get into the wonderful world of game fishing.
That's why we stock a huge selection of ready-to-fish kits for both fly fishing and spinning - perfect starter setups for those first trips to your local stillwater, river or beach. We also have a great range of beginner-friendly fly fishing tackle accessories to suit all budgets.
NEW TACKLE AND GEAR
The launch of a new Sportfish catalogue always heralds the arrival of new kit and clothing and this year is no different with exciting products from leading brands landing NOW!
GAME FISHING CENTRE
Visit the Sportfish Game Fishing Centre - your hub for lessons, courses, events and some of the best small stillwater trout fishing in the country at our Reading location!
Request Our 2024 Catalogue
Your definitive source for all that is good, new and essential in the world of game fishing.
Find A Sportfish Store
We have two retail locations in Herefordshire and Berkshire. Find out more about our stores today!
Tackle Trade-In Service
At Sportfish we want you to enjoy every minute you spend fishing. If you really want that new piece of kit then we are here to help you get it.
Sportfish Post
WHAT OUR CUSTOMERS THINK
★ ★ ★ ★ ★ 5/5
RJ Mayhew, 13th Mar 2024
Sportfish never lets you down. Always in stock plus a quick delivery. Even better visit the store!
★ ★ ★ ★ ★ 5/5
Anonymous, 21st May 2024
Steve was very helpful to me when I needed advice and guidance on which fly rod to purchase. I am delighted with my new rod. I really value advice.
★ ★ ★ ★ ★ 5/5
Jack Slade, 5th Jan 2024
Very helpful staff as I'm new to fly fishing so the help was much appreciated to aid the first rod setup items.
★ ★ ★ ★ ★ 5/5
Fred Salt, 23rd Mar 2024
Service was first class as usual, what we have come to expect. Not all companies get this rating.
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About Sportfish
Sportfish has been the UK’s leading supplier of game and fly fishing tackle for over 30 years. We constantly scour the world for the finest fishing tackle and equipment the sport has to offer, including kit for lure fishing and spinning.
Our aim is to provide the ultimate range of the latest high quality fishing tackle, clothing, and equipment to suit every budget. Much of our experts’ free time is spent on the water testing the latest rods, reels and lines...checking and testing the details, right down to individual leaders, lures, spinners and flies.
It’s how we’re able to constantly offer our customers the best advice. And our knowledge extends beyond our products – challenge us for advice on wherever you’re fishing or whatever you’re fishing for.