Enter Our Hardy Competition for the Chance to Win a Demon Smuggler Rod

Enter Our Hardy Competition for the Chance to Win a Demon Smuggler Rod

Tackle Up for Sea Trout

Tackle Up for Sea Trout

Be prepared for the prime months of the sea trout season and begin essential preparations. Sea trout can be tricky customers to catch but our team are on hand to help you to fish effectively for these enigmatic creatures. Our sea trout expert, Danny North, has selected some essential items of kit.

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Tackle Up for Saltwater

Tackle Up for Saltwater

The tropical saltwater environment, and the fish that inhabit it, places an increased demand on all items of tackle and clothing. We have experienced the best and worst conditions at every possible destination and our expertise ensures that you will be properly prepared wherever you are fishing.

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New Tackle & Clothing

New Tackle & Clothing

Our 2019 range showcases numerous innovative new products from leading brands, as well as your tried and tested favourites, all of them covered by our comprehensive guarantee and price promise.

Customers in the UK can now spread the cost of all online purchases over three, six or nine months with interest-free credit (0% APR) when you spend £300 or more. There's no paperwork, no fees and it only takes a minute to apply. Look out for the DivideBuy button on products.

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Game Fishing Centre

Game Fishing Centre

Introducing the Sportfish Game Fishing Centre - your hub for lessons, courses, events and some of the best small stillwater trout fishing in the country!

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INTRODUCING KINGFISHER POND

About Sportfish

Sportfish has been the UK’s leading supplier of game and fly fishing tackle for 30+ years. During this time we've constantly scoured the world for the finest fishing tackle and equipment the sport has to offer and we’ve expanded our already extensive ranges to include kit for lure fishing and spinning as well.

We endeavour to be at the cutting edge of technical fishing tackle advances and much of our experts’ free time is spent on the water testing the latest rods, reels and lines... checking and testing the details, right down to individual leaders, lures, spinners and flies.

This is how we are able to constantly offer our customers the best advice. And our knowledge extends beyond our products – challenge us for advice on wherever you are fishing or whatever you are fishing for!

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