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  WIN A PAIR OF COSTA SUNGLASSES    Your chance to WIN a pair of Costa Pro's worth £230 - ENTER NOW

  NEW CATALOGUE OUT NOW    Our new autumn/winter catalogue is out now, view it online or request a FREE copy today - FIND OUT MORE

  15% OFF YOUR ORDER    celebrate World Rivers Day with 15% OFF* orders over £200, use code WRD23 - VIEW DETAILS

 IT'S FREE FLY TIME   Buy Any 5 Flies, Get The Cheapest FREE* - SHOP NOW

 FATHER'S DAY GIFT IDEAS    Check out our gift ideas for dad, ready for Sunday 18th June - BROWSE NOW

 GIFT VOUCHERS   don't forget, if you're stuck, there's always a Sportfish gift voucher - SHOP VOUCHERS

  SIMMS SALE: 25% OFF    Save 25% on selected Simms waders, boots and clothing - SHOP NOW

  UP TO 15% OFF   10% OFF* use code NFM10 or 15% OFF orders £300+ use code NFM15 until midnight Tues - VIEW INFO

10% OR 15% OFF*   10% OFF all orders with code XMAS10 of 15% OFF orders over £300 with code XMAS15 - view full details

   BLACK FRIDAY DISCOUNT       Take 15% OFF* your order with code BF23 until 27th Nov - VIEW DETAILS

Christmas Gift Guide

With Christmas just weeks away, we have selected our top gift ideas for the angler in your life to suit every budget.

CATCH UP NOW

Sit back, relax and catch up on our Spring Spectacular via YouTube and Facebook as familiar faces from all the top brands in game fishing present their latest products and join our angling pros for fishing tips, tactics and techniques.

AUTUMN/WINTER TROUT
Make the most of your time on the water with our range of stillwater trout tackle which includes the latest rods, reels, lines and accessories.

Gear Up for Grayling

It's time for the grayling season! Tackle up with our top essentials for chasing the Lady of the Stream.

Reservoir Trout Tackle

Autumn into winter is a great time to go trout fishing with shorter days and cooler water temps signal feeding time!

PROUD TO SUPPORT:

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REDUCING OUR CARBON FOOTPRINT:

COMMITTED TO REDUCING OUR CARBON EMISSIONSCOMMITTED TO REDUCING OUR CARBON EMISSIONS

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Fly Fishing Starter Kits for Beginners

Here at Sportfish we're passionate about helping kids and beginners get into the wonderful world of game fishing.

That's why we stock a huge selection of ready-to-fish kits for both fly fishing and spinning - perfect starter setups for those first trips to your local stillwater, river or beach. We also have a great range of beginner-friendly fly fishing tackle accessories to suit all budgets.

Fly Fishing Starter Kits for BeginnersFly Fishing Starter Kits for Beginners

NEW TACKLE AND GEAR

The launch of a new Sportfish catalogue always heralds the arrival of new kit and clothing and this year is no different with exciting products from leading brands landing NOW!

GAME FISHING CENTRE

Visit the Sportfish Game Fishing Centre - your hub for lessons, courses, events and some of the best small stillwater trout fishing in the country at our Reading location!

Browse Our Digital Catalogue

Your definitive source for all that is good, new and essential in the world of game fishing.

Request A Free Sportfish CatalogueRequest A Free Sportfish Catalogue

Find A Sportfish Store

We have three retail locations in Herefordshire, Berkshire and London. Find out more about our stores today!

Tackle Trade-In Service

At Sportfish we want you to enjoy every minute you spend fishing. If you really want that new piece of kit then we are here to help you get it.

Sportfish Post

WHAT OUR CUSTOMERS THINK

★ ★ ★ ★ ★   5/5

Terence Coleman, 31st Aug 2023

Efficient and excellent service. I wanted to add to an order that I needed in a hurry that I had made on the internet and this was managed without fuss over the telephone. What really impressed was the comprehensive technical knowledge of the person I spoke with and the evident desire to help.

★ ★ ★ ★ ★   5/5

Robbie Williams, 13th July 2023

Wow! Super fast dispatch and delivery. Received my reel and very happy. The website is very easy to navigate and order. Very happy. Will definitely use again.

★ ★ ★ ★ ★   5/5

Charles Coughlan, 22nd May 2023

I have been using Sportfish for many years I have also visited the shop on a couple off occasions. They have never disappointed in quality or service.

★ ★ ★ ★ ★   5/5

Edward Denham, 22nd July 2023

Excellent prompt service. Very good on price. I found the staff to be very helpful, knowledgeable and informative. Nothing seemed too much trouble. I was able to discuss issues and achieve a satisfactory outcome without duress. A definite feel good factor when dealing with Sportfish.

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About Sportfish

Sportfish has been the UK’s leading supplier of game and fly fishing tackle for over 30 years. We constantly scour the world for the finest fishing tackle and equipment the sport has to offer, including kit for lure fishing and spinning.

Our aim is to provide the ultimate range of the latest high quality fishing tackle, clothing, and equipment to suit every budget. Much of our experts’ free time is spent on the water testing the latest rods, reels and lines...checking and testing the details, right down to individual leaders, lures, spinners and flies.

It’s how we’re able to constantly offer our customers the best advice. And our knowledge extends beyond our products – challenge us for advice on wherever you’re fishing or whatever you’re fishing for.

BY THOSE WHO FISH, FOR THOSE WHO FISH