WIN WITH MACKENZIE    Your chance to WIN an Atlas Fishing jacket Worth £549 - ENTER NOW

  10% OFF ORDERS    Black Friday Early Bird Deal, use code BF25EB for 10% OFF - VIEW DETAILS

 NEW: SPORTFISH PLUS    Earn points, level up and unlock bigger rewards - LOG IN OR JOIN

  THE LATEST GEAR     Discover new tackle and clothing from the best brands - BROWSE NOW

  NEW 2026 CATALOGUE     Explore new tackle & clothing from the best brands - REQUEST A COPY

 GIFT VOUCHERS   don't forget, if you're stuck, there's always a Sportfish e-Voucher - SHOP VOUCHERS

  MID-SEASON SALE: UP TO 50% OFF    Grab a bargain on selected tackle & clothing - SHOP SALE

  UP TO 15% OFF*    10% OFF orders code 10EB26 or 15% OFF orders £200+ code 15EB26 - VIEW DETAILS

  FESTIVE DEALS    10% OFF* use code XMAS10 or 15% OFF* orders £250+ use code XMAS15 - VIEW TERMS*

  JANUARY SALE NOW ON    Save at least 30% OFF top brands - SHOP NOW

  LAST-MINUTE GIFTS    Explore Christmas gift ideas & order before 3pm on Mon 22nd Dec --SHOP NOW

   BLACK FRIDAY DEAL      15% OFF* with code BF15 or 20% OFF* orders £500+ use code BF20 - VIEW TERMS*

Sportfish Terms and Conditions

Sportfish (‘us’ or ‘we’) is a trading name of Farlows Limited, which is registered in England No. 03549429. Our VAT number is 762 4465 20 and our registered office is 9 Pall Mall, London, SW1Y 5NP. The term ‘you’ refers to the user or viewer of our website.

We are completely dedicated to your satisfaction. All of our products come with a 28 day no quibble guarantee. Whilst using this website, you are agreeing to comply with the following terms and conditions of use, which together with our privacy policy, returns policy and cookie policy regulate Sportfish’s relationship with you and our website. When you purchase from Sportfish you enter into a contract and these terms detail our responsibilities to you.

Main Terms

  • The content within this website is for your general information and use. Whilst we always try to ensure the information is correct and kept up-to-date, we make no guarantees of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics provided on the website for any purpose. You place reliance on such information strictly at your own discretion. Content contained within this website is subject to change without notice.
  • Prices displayed on this website include UK VAT at the current rate, where applicable. The standard rate of VAT is currently 20% within the UK. Although we offer a currency conversion calculator this is a guide only and all payments are settled in GBP (British Pounds). We reserve the right to amend the price of any item or to withdraw an item from sale at any time, even if an order exists.
  • Countries outside the UK will be charged prices excluding UK VAT. Payment of any local import duty/tax or levy is the responsibility of the purchaser. We have no control over these charges and cannot predict what they may be. Customs policies vary widely from country to country so you are advised to contact your local customs office or import authority if you need further information. Should you choose to not accept delivery of an order because of these charges, or for any other reason, any delivery or other costs incurred by us will be deducted from any sum to be refunded to you.
  • This website contains content that either belongs to or is licensed to us. All images and content on this site are subject to copyright and must not be used elsewhere without our prior consent. Some images used on this website may show products that we do not sell but are used as props for photography and some images may be used for illustration purposes only.
  • This website uses cookies for functionality and monitoring purposes. See our cookie policy for full details.
  • Use of any information, images or material on this website is entirely at your own risk, for which we shall not be liable. It is your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
  • This website contains links to third party websites. These links are provided for your convenience to provide further information. At no point do they do not signify that we explicitly endorse the website(s) and we have no responsibility for the content of the linked website(s)
  • Your use of this website and any dispute arising out of such use of the website is subject to the laws of England, Northern Ireland, Scotland and Wales.
  • We make every effort to ensure the website is kept up and running smoothly. However, Sportfish takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control. Please be assured that any issues will be investigated and resolved urgently.

Making a Purchase & the Contract

Making a purchase is simple. Browse our online shop, add the desired items to your basket, then either review your shopping basket or proceed directly to the checkout. To place an order you are required to complete our simple checkout process; you will be guided through the required stages and asked to input your data to complete the transaction. Please ensure you pay full attention and ensure your details are correct before placing an order. Upon placing your order, we will send you an order acknowledgement email which advises you that we’ve received your order request and provides you with a reference number. You may also place orders via telephone, fax or post.

When your order is ready, we will send you a despatch confirmation email. It is at this point that we accept your order, you are charged and the contract between Sportfish and yourself is formed. All orders are subject to availability and we reserve the right to cancel an order should there be an issue with stock levels or payment details, or the identification of a pricing or product description error. All purchases take place in a safe environment using the latest SSL (Secure Sockets Layer) encryption technology and our secure server.

We accept most credit/debit cards, PayPal, GooglePay and ApplePay. We may, at our discretion, offer extended payment and/or interest-free credit via a third party provider and details of this will be communicated on our website. If you are shopping from a non-UK country, please note we will charge you in GBP and your card issuer will convert this from their end. Please also note that we will charge you for the product at shipping – any local importation costs, taxes or duties will be charged to you separately by the carrier.

We do not charge for any item until it is ready to dispatch.

Age Restricted Items

We will not supply knives online and will not sell potentially offensive articles to anyone under the age of 18 years. Furthermore, it is an offence for anyone under the age of 18 years to purchase or attempt to purchase such items. By ticking the box you are confirming you are over 18 and agree to our terms and conditions.

Back Orders

If your item is not in stock, we will notify you and back order it for you. Please contact us immediately if you do not wish for this to happen. Back ordered items are not charged until they are shipped, and if a back ordered item is part of a larger order that you have already received, no additional postage/shipping will be charged.

Liability

Sportfish shall not be liable in any way for any loss or damage arising directly or indirectly for the delivery of goods being delayed, prevented or for any other reason beyond our control including the acts of any third parties we use to fulfil an order or service. Furthermore, in no event will we be liable for any loss or damage including without limitation indirect or consequential loss or damage, or any loss or damage whatsoever whether arising from loss of data, loss of profits or loss of revenue in connection with the use of this website.

Delivery

Sportfish will deliver ordered goods to the delivery address supplied whilst submitting an order. Availability permitting, orders will despatched for delivery within the stated time frame. The despatch of goods constitutes our duty of fulfilling the contract. If you receive delivery notification but no delivery has been made, or are unfortunate to receive a damaged item, please contact our customer service team immediately. This will allow us to assist you immediately and arrange a replacement or refund where applicable. With any delivery we do advise that you check the goods upon arrival before signing for the delivery. We can accept no liability for costs incurred by late deliveries or for any other reason. If you refuse a delivery for damage or other reasons, please notify our customer service team immediately. For more information and for charges please see our delivery schedule.

Returns, Refunds & Exchanges

We want you to be happy with everything you buy from us. If you are not completely satisfied with any of the goods you have purchased then please notify us immediately and return them to us in their original packaging and with all labels intact within 28 days for a full refund. Full details can be found on our refunds & returns policy.

Discounts & Offers

All discounts and offers available through Sportfish are subject to terms and conditions. Discounts are not valid in conjunction with any other offer and no cash alternative will be given. Offers are not valid against Sportfish Gift Vouchers and are non-transferable. Exclusions may apply and these will be confirmed in communications about the discount or offer in question. Sportfish reserves the right to refuse discount codes.

Sportfish Plus Rewards Programme

By joining the rewards programme customers agree to be contacted by Farlows Ltd. via email with information and promotions relating to the rewards programme. You can opt out of these emails at any time.

When joining the general rewards programme online customers will be placed in the relevant tier based on their online spend during the previous 12 months.

There are 4 Tiers in our general rewards programme, with increasing levels of points multipliers on purchases only (points multipliers do not apply to other ways of earning points, such as leaving a review):

  1. Partner: Entry level tier, available to everyone, 1x points multiplier
  2. Premier: For those who spend £50+ over 12 months, 1.2x points multiplier
  3. Pro: For those who spend £300+ over 12 months, 1.4x points multiplier
  4. Elite: For those who spend £999+ over 12 months, 1.6x points multiplier

When customers reach the required tier annual spend threshold they will automatically move to the appropriate higher tier. Every 12 months from the date they joined the rewards programme their annual online spend will be reviewed and if it falls below the required spend threshold for their existing tier they will be moved to the appropriate lower tier.

If you are a member of a club or organisation that historically had a discount with us you will be put into our Clubs rewards programme rather than the general rewards programme. The Clubs rewards programme only has a single tier whereby all members receive a points multiplier of 3x on purchases, irrespective of their annual spend.

Points are only awarded on purchase costs (excluding the purchase of Gift Vouchers), points are not awarded for delivery or postage costs.

£1 spent on purchases = 1 point earned, 1 point redeemed = £0.05 reward

Any points not redeemed will automatically expire 12 months from the day they were earned.

Only one membership of the rewards programme per person (using a single email address), however customers may join both the Sportfish and the Farlows rewards programmes.

The rewards programmes for Farlows and for Sportfish are separate programmes and not interchangeable – points earned with Farlows purchases cannot be exchanged for Sportfish points or rewards, and points earned with Sportfish purchases cannot be exchanged for points or rewards with Farlows.

Points cannot be transferred to other customers, neither can they be exchanged for cash or their monetary value.

When you cease to be a member of a club or organisation that we have a collaboration with you will no longer be permitted to participate in the Clubs rewards programme and we will place you in the standards rewards programme.

Farlows Ltd. reserves the right to cancel a customer’s membership of the rewards programme in the event of misuse and to close accounts that have not been active for 18 months. In both cases any points not redeemed will be cancelled.

To the fullest extent permitted by applicable law, no responsibility or liability is assumed by Farlows Ltd. for technical problems or technical malfunction arising in connection with the rewards programme and the related systems, for losses or damages arising from possible changes, or for any expenses and inconveniences resulting from the use of points or rewards.


Changes to these terms

Sportfish has the discretion to update these terms and conditions at any time. If any changes are made we will revise the updated date at the bottom of this page. We encourage users to check this page regularly for any changes to stay informed. You acknowledge and agree that it is your responsibility to review our terms and conditions periodically and become aware of modifications.

Last Updated February 2026