

Address & Contact Details
Address: Winforton, Hereford, HR3 6SP
Telephone: 01544 327 111
e-Mail: sportfish@sportfish.co.uk
Store Opening Times
Monday - Friday: 9am - 5pm
Saturday: 9am - 3pm
Sunday & Bank Holidays: CLOSED
2025 Christmas Opening Hours
| Wednesday 24th December: 9.00am - 1.00pm Thursday 25th December: CLOSED Friday 26th December: CLOSED Saturday 27th December: 9.00am - 3.00pm Sunday 28th December: CLOSED |
Monday 29th December: 9.00am - 5.00pm Tuesday 30th December: 9.00am - 5.00pm Wednesday 31st December: 9.00am - 1.00pm Thursday 1st January: CLOSED Back to Normal Hours from 2nd January |
About Sportfish Winforton
For All Your Game Fishing Needs
Situated on the banks of the famous river Wye close to Hereford, the Sportfish Winforton game fishing superstore always carries an extensive range of products from all leading manufacturers, showcasing the very finest in fishing tackle, clothing, waders and accessories. With easy parking, hot coffee and a warm welcome, it’s a wonderful stop off for any game fisherman.




Try Before Your Buy
You can try out rods and lines on our 30m casting pool and access to the River Wye at Whitney Court is possible by prior arrangement if you wish to try salmon rods. If you’re investing in some new tackle, it’s always best to try it our first to ensure it’s right for you.


How To Find Us
Our store is easy to find, situated on the A438 between Hereford and Brecon in the pretty village of Winforton and only a short drive away from the popular tourist town of Hay-On-Wye.
Friendly Expert Staff
Our team have fished numerous destinations around the world, have an intimate knowledge of local waters and are always happy to advise or to answer any questions you may have. In fact we pride ourselves on our outstanding customer service and love nothing more than helping select the right tackle for you needs and budget. And chatting about fishing of course.
Meet The Sportfish Winforton Team
Chris Ryan
General Manager, Buyer & Catalogue Manager
I joined Sportfish in 1999 from American tackle giant Orvis. I was the retail manager of the Sportfish Reading store during its building, setting up and early years. I relocated to the Sportfish at Winforton in 2003.
I am lucky enough to have fished many of the rivers and loughs in Ireland and I am the resident expert on Irish Salmon and Sea-Trout fishing. I also have an unrivalled passion for big game spinning with light tackle.
Telephone: 01544 327 111 / Email: chris.ryan@sportfish.co.uk
Danny North
Senior Sales Advisor
I have been fishing for over 40 years, and have travelled the world in pursuit of many species of fish. I have visited Arctic Russia and North America chasing salmon and have enjoyed saltwater fly fishing in destinations such as Cuba, Venezuela and North Carolina.
Telephone: 01544 322 300 / Email: danny.north@sportfish.co.uk
Steve Hunt
Technical Sales Advisor
I would describe myself as an all-round angler, but I am happiest with a fly rod in my hand. I have been lucky to fish a number of destinations over the years; Cuba, Belize, Australia and Norway to name but a few, however I still have one or two destinations on my to-do list these include the Seychelles and Russia. Prior to working at Sportfish I served my country in the Armed Forces.
Telephone: 01544 322 307 / Email: steve.hunt@sportfish.co .uk
Josh Bunning
Sales Advisor
I joined Sportfish in July 2019 and am an all-round trout angler who focuses mainly on river fishing for wild brown trout and the occasional salmon in the UK. That said, in the summer of 2025 I enjoyed the trip of a lifetime fishing for Arctic char in Greenland.
Telephone: 01544 322 305 / Email: josh.bunning@sportfish.co.uk



