WIN WITH MACKENZIE    Your chance to WIN an Atlas Fishing jacket Worth £549 - ENTER NOW

  10% OFF ORDERS    Black Friday Early Bird Deal, use code BF25EB for 10% OFF - VIEW DETAILS

 IT'S FREE FLY TIME   Buy Any 5 Flies, Get The Cheapest FREE* - SHOP NOW

  THE LATEST GEAR     Discover new tackle and clothing from the best brands - BROWSE NOW

  NEW 2025 CATALOGUE     Discover new tackle and clothing from the best brands - REQUEST A COPY

 GIFT VOUCHERS   don't forget, if you're stuck, there's always a Sportfish e-Voucher - SHOP VOUCHERS

  MID-SEASON SALE: UP TO 50% OFF    Grab a bargain on selected tackle & clothing - SHOP SALE

  UP TO 15% OFF*    10% OFF orders code NFM10 or 15% OFF orders £250+ code NFM15 - VIEW DETAILS*

  FESTIVE DEALS    10% OFF* use code XMAS10 or 15% OFF* orders £250+ use code XMAS15 - VIEW TERMS*

  JANUARY SALE NOW ON    Save at least 30% OFF top brands - SHOP NOW

  LAST-MINUTE GIFTS    Explore Christmas gift ideas & order before 3pm on Mon 22nd Dec --SHOP NOW

   BLACK FRIDAY DEAL      15% OFF* with code BF15 or 20% OFF* orders £500+ use code BF20 - VIEW TERMS*

Inside the Sportfish Winforton store, looking at fly rods, flies and wadersInside the Sportfish Winforton store, looking at fly rods, flies and waders

Address & Contact Details

Address: Winforton, Hereford, HR3 6SP
Telephone: 01544 327 111
e-Mail: sportfish@sportfish.co.uk

Store Opening Times

Monday - Friday: 9am - 5pm
Saturday: 9am - 3pm
Sunday & Bank Holidays: CLOSED


2025 Christmas Opening Hours

Wednesday 24th December: 9.00am - 1.00pm
Thursday 25th December: CLOSED
Friday 26th December: CLOSED
Saturday 27th December: 9.00am - 3.00pm
Sunday 28th December: CLOSED
Monday 29th December: 9.00am - 5.00pm
Tuesday 30th December: 9.00am - 5.00pm
Wednesday 31st December: 9.00am - 1.00pm
Thursday 1st January: CLOSED
Back to Normal Hours from 2nd January

About Sportfish Winforton

For All Your Game Fishing Needs

Situated on the banks of the famous river Wye close to Hereford, the Sportfish Winforton game fishing superstore always carries an extensive range of products from all leading manufacturers, showcasing the very finest in fishing tackle, clothing, waders and accessories. With easy parking, hot coffee and a warm welcome, it’s a wonderful stop off for any game fisherman.

Inside the Sportfish Winforton store, looking at YETI standInside the Sportfish Winforton store, looking at YETI stand
Inside the Sportfish Winforton store, looking at Simms wading areaInside the Sportfish Winforton store, looking at Simms wading area

Try Before Your Buy

You can try out rods and lines on our 30m casting pool and access to the River Wye at Whitney Court is possible by prior arrangement if you wish to try salmon rods. If you’re investing in some new tackle, it’s always best to try it our first to ensure it’s right for you.

A customer trying a fly rod at the Winforton casting poolA customer trying a fly rod at the Winforton casting pool

How To Find Us

Our store is easy to find, situated on the A438 between Hereford and Brecon in the pretty village of Winforton and only a short drive away from the popular tourist town of Hay-On-Wye.

Friendly Expert Staff

Our team have fished numerous destinations around the world, have an intimate knowledge of local waters and are always happy to advise or to answer any questions you may have. In fact we pride ourselves on our outstanding customer service and love nothing more than helping select the right tackle for you needs and budget. And chatting about fishing of course.

Meet The Sportfish Winforton Team

Chris Ryan, Fishing Buyer for the Sportfish & Farlows GroupChris Ryan, Fishing Buyer for the Sportfish & Farlows Group

Chris Ryan

General Manager, Buyer & Catalogue Manager

I joined Sportfish in 1999 from American tackle giant Orvis. I was the retail manager of the Sportfish Reading store during its building, setting up and early years. I relocated to the Sportfish at Winforton in 2003.

I am lucky enough to have fished many of the rivers and loughs in Ireland and I am the resident expert on Irish Salmon and Sea-Trout fishing. I also have an unrivalled passion for big game spinning with light tackle.

Telephone: 01544 327 111 / Email: chris.ryan@sportfish.co.uk


Danny North, Sportfish Sales ManagerDanny North, Sportfish Sales Manager

Danny North

Senior Sales Advisor

I have been fishing for over 40 years, and have travelled the world in pursuit of many species of fish. I have visited Arctic Russia and North America chasing salmon and have enjoyed saltwater fly fishing in destinations such as Cuba, Venezuela and North Carolina.

Telephone: 01544 322 300  / Email: danny.north@sportfish.co.uk


Steve Hunt, Sportfish Senior Sales AdvisorSteve Hunt, Sportfish Senior Sales Advisor

Steve Hunt

Technical Sales Advisor

I would describe myself as an all-round angler, but I am happiest with a fly rod in my hand. I have been lucky to fish a number of destinations over the years; Cuba, Belize, Australia and Norway to name but a few, however I still have one or two destinations on my to-do list these include the Seychelles and Russia. Prior to working at Sportfish I served my country in the Armed Forces.

Telephone: 01544 322 307 / Email: steve.hunt@sportfish.co .uk


Josh Bunning, Sportfish Sales AdvisorJosh Bunning, Sportfish Sales Advisor

Josh Bunning

Sales Advisor

I joined Sportfish in July 2019 and am an all-round trout angler who focuses mainly on river fishing for wild brown trout and the occasional salmon in the UK. That said, in the summer of 2025 I enjoyed the trip of a lifetime fishing for Arctic char in Greenland.

Telephone: 01544 322 305 / Email: josh.bunning@sportfish.co.uk