WIN A SAGE CLASSIC R8 Your chance to WIN this new rod for 2025, worth £975 - ENTER NOW
15% OFF YOUR ORDER celebrate World Rivers Day with 15% OFF* orders over £200, use code WRD23 - VIEW DETAILS
IT'S FREE FLY TIME Buy Any 5 Flies, Get The Cheapest FREE* - SHOP NOW
THE LATEST GEAR Discover new tackle and clothing from the best brands - BROWSE NOW
GIFT VOUCHERS don't forget, if you're stuck, there's always a Sportfish gift voucher - SHOP VOUCHERS
SALE NOW ON: OVER 50% OFF Grab a bargain on selected tackle & clothing - SHOP SALE
UP TO 15% OFF* 10% OFF code 10FB25 or 15% OFF orders £250+ code 15FB25 until midnight 13th Feb - VIEW MORE*
FESTIVE DEALS 10% OFF* orders £100+ use code XMAS10 or 15% OFF* orders £250+ use code XMAS15 - VIEW TERMS*
BLACK FRIDAY DEAL Take 15% OFF* orders with code BF24 until 2nd Dec - VIEW DETAILS
Sportfish is driven to provide you with the best value when you shop with us online or in our stores. If you see an identical product, including colour and size variations, advertised for less with another retailer in a current promotion and we have it in stock, we will match the price or refund you the difference. Read more here
Eat more fish, the doctors say. But is the salmon you are consuming really healthy?
In the early 1970s, a group of scientists researched how to make more food for the growing population of the world. They looked to the sea. They sampled genes from salmon in 41 Norwegian and Swedish rivers and designed a new salmon that was fatter and faster growing. This was considered an amazing innovation and was the beginning of a new industry: salmon farming.
The industry spread from coastal Norway to Scotland, Canada, Australia, Ireland, Chile, Iceland, the Faroe Islands, and the United States. People everywhere bought and enjoyed the abundant fish: grilled, poached, roasted, and as sushi and sashimi. They were grateful for this delicious, affordable protein. But at what cost?
We now know that there were unintended consequences. Some of these new fish escaped, competing for sustenance with other fish in the sea. The new fish spread diseases and salmon lice. Concentrated sea-pen waste billowed out into the fjords where wild salmon swam. The farmed salmon, fed with protein reaped from the ocean, drove a net reduction of ocean protein. Wild salmon stocks dwindled.
In a prizewinning five-year investigation, journalists Simen Sætre and Kjetil Østli took an in-depth look at Norway’s role in the global salmon industry and, for the first time, produced a comprehensive evaluation of the detrimental effects of sea farming. The book covers the stirrings of rebellion, too. Recent victories, such as the banning of net-pen fish farms in the waters of Washington State and in southern Argentina, are an indication that we are awakening to the environmental price of engineered fish.
It is said that we will continue to make the same mistakes unless we understand them. The New Fish does much to contribute to that understanding, with a blend of nature writing from Norwegian fjords, Canada, Iceland and Chile with character-driven literary nonfiction and classic muckraking. The authors started with this question: What happens when you create a new animal and place it in the sea? This book will tell you the answer.
| ISBN-13 | 97819523381445 |
|---|
FREE STANDARD UK DELIVERY ON ORDERS OVER £30*
Delivery to Republic of Ireland is FREE on orders over £150
Delivery to the EU & Channel Islands is FREE on orders over £399
Orders under £30 can be delivered for £3.49 via our standard UK delivery service. For full details, pricing and delivery terms please view our delivery information and charges page.
When purchasing from Sportfish from outside of the UK, you will not pay UK VAT. Therefore it is the customers responsibility to check and settle their own customs charges when goods arrive.
We will gladly exchange or refund your unused purchase if you return it to us in a saleable condition and in its original undamaged packaging within 28 days of receipt. Your receipt or proof of purchase will be required.
For full details and terms please view our returns and exchanges policy.
