Welcome to our brand new website
Thank you for visiting our new website – please take a moment to explore some of the great new features, our worldwide fishing guide and check our superb product ranges.
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Hardy Artisan Rods – 2012 New this season!
Designed as Hardy’s flagship fly rods, the Artisan range combine Hardy’s Sintrix material, hardwood reel seat spacer and titanium line guides, and the level of superior craftmanship and elegance of finish that one expects from a rod bearing the Hardy Bros name.
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Simms Freestone Wader and Boots Offer
Our most popular wader and boots deal. Combine top quality feature packed Simms Freestone waders with rugged Freestone boots and get the boots free! Save £119.
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Simms Rivertek Boa Wading Boots – New this season
These new wading boots are really special – instead of struggling with wet muddy laces you simply turn the mechanism to evenly tighten the wire lace system. Press the button and they release – so easy on and easy off!
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Abu Soron Fixed Spool Reels – 2012 New this season
This new fixed spool from reel manufacturing legends ABU ticks all the boxes – over engineered but understated its all aluminium construction offers a feature packed lightweight reel at a great price.
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Wychwood Vuefinder Tube Fly Box
At last a tube fly box that is waterproof, has compartments for the biggest tubes, storage hooks and is also clear so that you can see your flies before the box is opened.
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Fly Fishing
More informationSportfish take great pride in offering the best and most comprehensive product range for the modern fly angler. Whatever the species, wherever you are fishing, we have the ideal tackle to land everything from the smallest wild trout to the biggest meanest ocean predator.
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Lure & Spinning
More informationThere has been a huge growth in lure fishing in the last couple of years, much of this has been fuelled by the army of bass fishers who spend the summer months on rocky outcrops and estuaries around the coast.
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Carp and Specialist
More informationCarp and specialist coarse fishing are enjoying a huge rise in popularity. Sportfish have all the tackle, clothing and equipment you need for beginner and expert alike, we can kit you out with everything from bivvies to boilies...
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Fly Fishing Lessons
More informationSportfish offer fly fishing lessons, day and residential courses and some great chalkstream fishing lets...
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UK Fishing Guides
More InformationOur online library of UK fishing is a valuable database for any fisherman.
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World Fishing
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Sportfish Catalogue 2012
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Contact our customer service
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Buy with confidence (our awards)
About Sportfish
Sportfish have been the UK’s leading supplier of game fishing tackle for nearly thirty years. During this time we have constantly scoured the world for the finest equipment the sport has to offer.
We always endeavour to be at the cutting edge and much of our expert advisors free time is spent on the water testing the latest products.
This is the only way to give our customers the best advice all of the time. Our knowledge extends beyond our products – challenge us to provide great advice on wherever you are fishing.
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The Ultralite Disc Drag range of fly reels infuses the legendary strength of Hardy fly reel design into an ultra large arbour, lightweight design that is both supremely practical and aesthetically stunning.
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The Sage ONE rod is the first precision casting instrument to take advantage of Sage's groundbreaking Konnetic™ technology. The ONE offers exceptional tracking with virtually no lateral or...
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A new design which uses the front seam construction legs and articulated knees from Simms more expensive waders but couples it with a slightly lighter fabric.
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A new synthetic wader with a superb new lacing system using innovative & durable wires to tighten the boot snugly on your foot.
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Perfect for versatile fly line presentation, combining precision and accuracy to deliver flies with the softest presentation.
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Sebile’s Magic Swimmer’s unique natural action sets this lure apart from all others.
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State of the art fast-action lure rod designed to create perfect controlled movement from hi-tech bass lures.
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The ultimate reel for hard fighting no holds barred tropical game fish. Beautifully designed with the smoothest bearings this reel offers the best in high-end technology.
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Extremely strong braid with zero stretch. This is the lure anglers favourite line both at home and abroad.
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Detailed with all the features any angler needs into one comprehensive tool. Sizes Available : 6.5in & 8.5in
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Shimano Ultegra 10000 XSB ReelLong range casters will have their heads turned, and rods soon fitted with these reels, that will gain vital yards on a cast.
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Manufactured from the highest quality fabrics, fillings and aero-aluminium, utilising engineering principles and technology to guarantee you the ultimate in comfort and strength.
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This is a range of rods you really must look at seriously, as we have no doubt that in some ways they are the most remarkable rods that Kevin Nash has ever designed. Models Available : Abbreviated or Full Shrink Handle
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The new oustanding value for money product range from Nash. Exceptional quality at a realistic price! Read all about Nash Carp Fishing Tackle click here
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Ideal for overnighters and quick sessions, the Crossfire bivvy promises to be a hit for the mobile angler moving from swim to swim.
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Recent Blog Articles
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The start of a new era...
We are proud to announce the launch of our new website. We feel we have radically improved the layout and design of this new website with many new features such as our Worldwide fishing guide which allows you to research destinations ....
Sportfish Reading Show Weekend May 12th & 13th 2012
The worlds best free flyfishing show is back! Join us for a weekend of lakeside fun and fishing at Sportfish Reading. As ever we will have the biggest names in fishing, including TV stars Matt Hayes and John Wilson and many more....
Winforton Open Day 2012 Saturday 24th March 2012
Join us at Sportfish Winforton for our annual Spring open day. Be the first to try all our new 2012 products. We will have representatives from Hardy Greys, Sage, Orvis & Guideline who will be on hand. and much more....