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Meet the Sportfish Team

Sportfish Winforton Staff

Danny North Profil Image

Danny North


I am the Sales Manager of our busy fishing Superstore and mail order centre in Winforton, Hereford.

I have been fishing for over 40 years, and have travelled the world in pursuit of many species of fish. I have visited Arctic Russia and North America in pursuit of salmon and have enjoyed saltwater fly fishing in destinations such as Cuba, Venezuela and North Carolina. 
To read more click here

Direct Tel: 01544 322 300 
Email: [email protected] 

Steve Hunt Profile Image

Steve Hunt


I am the Assistant Sales Manager at Sportfish Winforton where I have worked for a number of years. Prior to that served my country in the Armed Forces.

I would describe myself as an all round angler, but I am happiest with a fly rod in my hand. I have been lucky to fish a number of destinations over the years; Cuba, Belize, Australia and Norway to name but a few, however I still have one or two destinations on my to-do list these include the Seychelles and Russia. 
To read more click here

Direct Tel: 01544 322 307
Email: [email protected] .uk 

Chris Ryan Profile Images

Chris Ryan


I joined Sportfish in 1999 from American tackle giant Orvis. I was the retail manager of the Sportfish Reading store during its building, setting up and early years.  In 2003, I relocated to the Sportfish Mail Order HQ at Winforton where I am currently the Buying and Catalogue Manager.

I am lucky enough to have fished many of the rivers and loughs in Ireland and I am the resident expert on Irish Salmon and Sea-Trout fishing. I  also have an unrivalled passion for big game spinning with light tackle. 
To read more click here

Tel: 01544 327 111
Email: [email protected]

Sportfish Reading Staff

Johnathan Randall

Jonathan Randall


I am retail manager at Sportfish Reading.

I have worked at Sportfish since 2003. Starting initially as a work experience placement after leaving Sparsholt College then earning promotion to assistant manager followed by store manager in 2008.  I have fished in Norway for salmon, in North America for Steelhead and in the Bahamas for Bonefish. 
To read more click here

Tel: 0118 930 3860
Email: [email protected]

Jonathan Tomlinson

Jonathan Tomlinson


I started with Sportfish in Reading back in 2008 having relocated from Derbyshire.

I grew up trout fishing on small rivers and lakes then progressed onto reservoirs and represented England 3 times as a youth. I qualified as an instructor at 16 and have competed in casting competitions up to World Championship level winning many titles along the way.
To read more click here

Tel: 0118 930 3860
Email: [email protected] 

Chris Hayward

Chris Hayward


I have been with Sportfish since 2008 and have a broad fishing background.  I am an instructor at the Sportfish Reading store in both single and double handed disciplines for trout and salmon.  When not teaching at the store or helping in the shop I can be found guiding chalkstreams for trout in the summer and grayling in the winter.
To read more click here

Tel: 0118 930 3860
Email: [email protected]

Matthew Holden

Matthew Holden


I live and breathe fly fishing. My passion for it began at an early age after being introduced to it by my dad back home in South Africa on the waters of the Western Cape. I've fished for various different fresh and saltwater species in South Africa, England, Scotland, Ireland, Wales, Italy and Spain.

Tel: 0118 930 3860

Campbell Staff Profile

Campbell Thomson


I have been working with Sportfish since 2011

I have fished for Salmon both at home and abroad including Russia, Iceland and most recently Norway. I have also had the good fortune to have fished in various tropical saltwater destinations including Mexico.
To read more click here

Tel: 0118 930 3860

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