Order by phone: +44 (0) 1544 327 111

The 2017 Sportfish Reading Show

Rapala

Started in the 1930s by local Finnish fisherman Lauri Rapala who observed the simplistic principle that big fish eat little fish! He carved his first lure from pine bark in 1936. Today they produce high quality and uniquely designed lures with a life-like action imitating wounded baitfish.

News & Offers Sign Up

Photo Competition

Second Hand Shop