Sportfish Partners & Fishing Experts
Sportfish works with a carefully selected network of trusted fishing partners, guides, instructors and industry experts who share our passion for angling. From fly fishing tuition and destinations to conservation initiatives and specialist fly fishing advice, discover useful resources and recommended partners from across the UK fishing community.


Colton Kelly
A Welsh fly fishing guide and content creator, Colton is equally happy fishing for tropical saltwater game as he is chasing salmon and sea trout on his beloved local Rivers Towy and Cothi, or catching pike on the fly wherever he can.
You can follow @coltonbrettkellyflyfishing on Instagram.


Lucinda Ewin
While her passion is salmon and sea trout, Lucinda finds joy in casting a line anywhere, everywhere, and for anything that swims. Her enthusiasm also extends to teaching, coaching and guiding - she is a certified level 2 Angling Trust coach and AAPGAI professional casting instructor specialising in Spey casting. Lucinda enjoys working with women and children, hosting numerous guided salmon days throughout the year. She found her love for fishing when she realised it was a great coping mechanism for her own mental health.
You can follow @lucinda_ewin_fishing on Instagram.


Chris Flay
Chris first picked up a fly rod aged 4 and has never looked back. He’s now a professional guide and loves all aspects of fly fishing, especially on rivers for trout and grayling. Chris is also a keen fly tyer.
You can follow @flay-flyfishing on Instagram.


Jo Stephenson
Jo started fishing when she was 17 and discovered fly fishing just over 10 years ago targeting pike from a kayak on the rivers of East Anglia, where she still guides part-time. She also loves saltwater fly fishing and has hosted trips to many destinations, as well as managing an Atlantic salmon lodge in Norway. She is a Level 2 Angling Coach, ambassador for the Angling Trust and an avid fly tyer, especially of predator patterns.
You can follow @gung.ho-jo on Instagram.


Emily Graham
As well as being a professional photographer, Emily is a content creator, writer, guide and keen advocate for promoting women in fly fishing. She has fished all over the UK, in Iceland for salmon and sea trout, the Amazon jungle for peacock bass and in the Seychelles. Emily runs her own marketing business working with upland and rural organisations. She has recently become director of Conservation Communication, a Community Interest Company born from the Why Moorlands Matter events whose mission is to reconnect people with the countryside and share powerful stories of conservation success, land management and rural life.
You can follow @emily_graham_media on Instagram.


Calum Stephens
Calum is our Scottish trout whisperer. He’s active on the Scottish fly fishing competition scene and regularly competes in national and international events. Calum enjoys creating practical fly tying and instructional fly fishing videos with his trademark enthusiasm.
You can follow @viceflyguy on Instagram.
Supporting the UK Fishing Community
Sportfish is proud to support organisations, instructors and independent experts who help promote fly fishing and angling throughout the UK. By connecting anglers with trusted resources and specialist knowledge, we aim to help more people enjoy time on the water and develop their skills with confidence. Our partners support anglers across the UK with expert knowledge, tuition, conservation and unforgettable fishing experiences.
ENGLAND UNDER 18 RIVER & BANK FLY FISHING TEAM
We are very proud to be an official sponsor of the England U18 River & Bank Fly Fishing Team.
We support the team however we can as they prepare for international competitions and together we hope that our sponsorship can bring more young anglers into our wonderful sport.











