Columbia to Showcase PFG at the Sportfish Show

Columbia to Showcase PFG at the Sportfish Show

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Columbia will be joining Sportfish at the May Show representing their iconic PFG range and will be on hand to guide you and to give live demonstrations of their industry leading technologies OMNI-SHIELD™ BLOOD ‘N GUTS and OMNI-FREEZE® ZERO.

To top things off Columbia are throwing in a couple of PFG shirts for the lucky winners of a May Show competition!

Since its start in 1938, fishing has been part of Columbia’s DNA; the Columbia name itself comes from a famous river, renowned for its rich fishing, located near Columbia’s headquarters in Portland, OR.

In 1960, Columbia introduced the Henry’s Fork Vest, one of the world’s first fishing vests. Over the following decades, Columbia developed iconic designs elements such as rod holders and vented construction that largely defines the fishing apparel industry today. Products such as the Bonehead, Tamiami and Bahama shirts became industry icons, immediately recognizable for their construction, design and technical features. In 1996, the PFG line was officially introduced in the United States. More recently, Columbia’s focus on technological innovation has resulted in products with patented active cooling technology, fabrics that block the sun’s harmful rays and PFG footwear that drains water and vents the foot.

Columbia continues to design industry-leading products that are recognized as the “Best of the Best” by experts and consumers alike. The Airgill Chill Zero™ and Henry’s Fork™ V Vest were recently awarded “2012 Best in Show: Apparel,” and “2013 Best Fly Fishing Accessory,” by the International Convention of Allied Sportfishing Trades, better known as ICAST, the world’s largest sportfishing trade show.

Each product in the Columbia European PFG Line is thoughtfully designed with relevant fabrics, constructions and industry-leading technologies to enhance every experience.

Airgill Chill Zero LS Shirt (RRP £119.99): This new-and-improved performance fishing shirt now features Omni-Freeze® ZERO technology, which reacts with sweat to lower the temperature of the material. It also keeps you comfortable with lightweight cooling fabrication, built-in ventilation, and UPF 50 sun shielding capabilities.

Blood N Guts LS Shirt (RRP £64.99) : Built for versatile style and all-day performance out on the water, this Omni-Shade® UPF 50 shirt is crisp and clean, with an ultralight polyester fabrication featuring Blood ‘N Guts® technology to resist the stains and smells associated with angling.

About Columbia Sportswear
Columbia Sportswear Company is a leading innovator in the global outdoor apparel, footwear, accessories and equipment industry. Founded in 1938 in Portland, Oregon, our products are sold in approximately 100 countries and have earned an international reputation for innovation, quality and performance. Our products feature innovative technologies and designs that protect outdoor enthusiasts from the elements, increase comfort, and make outdoor activities more enjoyable. In addition to the Columbia® brand, Columbia Sportswear Company also owns the outdoor brands Mountain Hardwear®, Sorel®, Montrail® and OutDry®.

To learn more, please visit the company’s websites at:,,, and

The Sportfish show – May 9th and 10th 2015. Don’t miss out, save the date now and attend the biggest and best FREE fishing show of the year! Discover what else is happening at the 2015 Sportfish Show »


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