WIN SIMMS G4Z WADERS    Your chance to WIN a pair of Simms G4 Zipped Waders - ENTER NOW

  NEW TACKLE & CLOTHING    Discover what's new for the 2024 season - SHOP NEW

  15% OFF YOUR ORDER    celebrate World Rivers Day with 15% OFF* orders over £200, use code WRD23 - VIEW DETAILS

 IT'S FREE FLY TIME   Buy Any 5 Flies, Get The Cheapest FREE* - SHOP NOW

  SPRING SPECTACULAR     THIS WEEKEND, 2 days of video fishing tips, news, tactics & techniques - VIEW SCHEDULE

 GIFT VOUCHERS   don't forget, if you're stuck, there's always a Sportfish gift voucher - SHOP VOUCHERS

  WINTER SALE: OVER 50% OFF    Grab a bargain on selected tackle & clothing - SHOP NOW

  UP TO 15% OFF*    10% OFF code 10WFFD or 15% OFF orders £300+ code 15WFFD until midnight 24th June - VIEW TERMS

  10% OR 15% OFF*     10% OFF all orders with code XMAS10 or 15% OFF orders over £300 with code XMAS15 - VIEW DETAILS

   BLACK FRIDAY DISCOUNT       Take 15% OFF* your order with code BF23 until 27th Nov - VIEW DETAILS

Summer Reservoir Trout

Summer fishing can be challenging, but adapt your approach, hit the large waters and you can have some excellent success! Check out our gear recommended by the experts today.

WATCH THIS WEEKEND

Sit back, relax and watch the Spring Spectacular via YouTube and Facebook as familiar faces from all the top brands in game fishing present their latest products and join our angling pros for fishing tips, tactics and techniques.

AUTUMN/WINTER TROUT
Make the most of your time on the water with our range of stillwater trout tackle which includes the latest rods, reels, lines and accessories.

Summer River Trout

Stunning early mornings and beautiful late evenings when the temperatures are lower are often the best times to fish in summer. Discover our recommended tackle and gear today!

Summer Sea Trout

Those long summer nights are on the way which means one thing - it’s time to tackle up in search of that most enigmatic game fish, the sea trout. Browse our recommended tackle and gear today!

PROUD TO SUPPORT:

Sportfish are proud to support the followingSportfish are proud to support the following

REDUCING OUR CARBON FOOTPRINT:

COMMITTED TO REDUCING OUR CARBON EMISSIONSCOMMITTED TO REDUCING OUR CARBON EMISSIONS

Fly Fishing Starter Kits for Beginners

Here at Sportfish we're passionate about helping kids and beginners get into the wonderful world of game fishing.

That's why we stock a huge selection of ready-to-fish kits for both fly fishing and spinning - perfect starter setups for those first trips to your local stillwater, river or beach. We also have a great range of beginner-friendly fly fishing tackle accessories to suit all budgets.

Fly Fishing Starter Kits for BeginnersFly Fishing Starter Kits for Beginners

NEW TACKLE AND GEAR

The launch of a new Sportfish catalogue always heralds the arrival of new kit and clothing and this year is no different with exciting products from leading brands landing NOW!

GAME FISHING CENTRE

Visit the Sportfish Game Fishing Centre - your hub for lessons, courses, events and some of the best small stillwater trout fishing in the country at our Reading location!

Request Our 2024 Catalogue

Your definitive source for all that is good, new and essential in the world of game fishing.

Request A Free Sportfish CatalogueRequest A Free Sportfish Catalogue

Find A Sportfish Store

We have three retail locations in Herefordshire, Berkshire and London. Find out more about our stores today!

Tackle Trade-In Service

At Sportfish we want you to enjoy every minute you spend fishing. If you really want that new piece of kit then we are here to help you get it.

About Sportfish

Sportfish has been the UK’s leading supplier of game and fly fishing tackle for over 30 years. We constantly scour the world for the finest fishing tackle and equipment the sport has to offer, including kit for lure fishing and spinning.

Our aim is to provide the ultimate range of the latest high quality fishing tackle, clothing, and equipment to suit every budget. Much of our experts’ free time is spent on the water testing the latest rods, reels and lines...checking and testing the details, right down to individual leaders, lures, spinners and flies.

It’s how we’re able to constantly offer our customers the best advice. And our knowledge extends beyond our products – challenge us for advice on wherever you’re fishing or whatever you’re fishing for.

BY THOSE WHO FISH, FOR THOSE WHO FISH