Winter Sale Now On

Winter Sale Now On

The Sportfish sale is now on with savings across the store, including great discounts on RIO lines, Patagonia clothing, Sage rods and selected products from Simms, Lamson, Vision and more, but only while stocks last.

Shop Sale Now
New Tackle & Clothing

What's New at Sportfish

The Sportfish team strives to ensure the best new tackle, clothing and accessories are always in our stores, check out all our new arrivals now!

Customers in the UK can now spread the cost of all online purchases over three, six or nine months with interest-free credit (0% APR) when you spend £300 or more. There's no paperwork, no fees and it only takes a minute to apply. Look out for the DivideBuy button on products.

Shop New Tackle & Clothing
Tackle Up for Saltwater

Tackle Up for Saltwater

The tropical saltwater environment, and the fish that inhabit it, places an increased demand on all items of tackle and clothing. We have experienced the best and worst conditions at every possible destination and our expertise ensures that you will be properly prepared wherever you are fishing.

Shop Saltwater Tackle
The Sportfish Game Fishing Centre

Game Fishing Centre

Visit the Sportfish Game Fishing Centre - your hub for lessons, courses, events and some of the best small stillwater trout fishing in the country at our Reading location!

Visit the website

What's hot right now

About Sportfish

Sportfish has been the UK’s leading supplier of game and fly fishing tackle for 30+ years. During this time we've constantly scoured the world for the finest fishing tackle and equipment the sport has to offer and we’ve expanded our already extensive ranges to include kit for lure fishing and spinning as well.

We endeavour to be at the cutting edge of technical fishing tackle advances and much of our experts’ free time is spent on the water testing the latest rods, reels and lines... checking and testing the details, right down to individual leaders, lures, spinners and flies.

This is how we are able to constantly offer our customers the best advice. And our knowledge extends beyond our products – challenge us for advice on wherever you are fishing or whatever you are fishing for!

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