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  WIN A GREYS CRUISE REEL    Your chance to WIN one of five NEW Greys Cruise Reels - ENTER NOW

  NEW CATALOGUE OUT NOW    View it online or request a FREE copy - FIND OUT MORE

  15% OFF YOUR ORDER    celebrate World Rivers Day with 15% OFF* orders over £200, use code WRD23 - VIEW DETAILS

 IT'S FREE FLY TIME   Buy Any 5 Flies, Get The Cheapest FREE* - SHOP NOW

  SPRING SPECTACULAR     THIS WEEKEND, 2 days of video fishing tips, news, tactics & techniques - VIEW SCHEDULE

 GIFT VOUCHERS   don't forget, if you're stuck, there's always a Sportfish gift voucher - SHOP VOUCHERS

  WINTER SALE: OVER 50% OFF    Grab a bargain on selected tackle & clothing - SHOP NOW

  UP TO 15% OFF    10% OFF* code SSS10 or 15% OFF orders £300+ code SSS15 until midnight 22nd April - VIEW INFO

  10% OR 15% OFF*     10% OFF all orders with code XMAS10 or 15% OFF orders over £300 with code XMAS15 - VIEW DETAILS

   BLACK FRIDAY DISCOUNT       Take 15% OFF* your order with code BF23 until 27th Nov - VIEW DETAILS

New Tackle & Clothing

Discover what's new for spring and summer 2024! You'll find new arrivals from the best brands including RIO, Fishpond, Greys, Hardy, Loon, Mackenzie, Patagonia, Sage, Simms, YETI, Lamson and more.

CATCH UP NOW

Sit back, relax and catch up on our Spring Spectacular via YouTube and Facebook as familiar faces from all the top brands in game fishing present their latest products and join our angling pros for fishing tips, tactics and techniques.

AUTUMN/WINTER TROUT
Make the most of your time on the water with our range of stillwater trout tackle which includes the latest rods, reels, lines and accessories.

Spring Trout

It's time to tackle up for early season trout, is your kit fully prepared and ready to go? Discover our recommended stillwater trout gear today!

Spring Salmon

Discover our range of tackle to land a springer - from the latest fly rods to line systems and fly patterns all designed for early season conditions.

PROUD TO SUPPORT:

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REDUCING OUR CARBON FOOTPRINT:

COMMITTED TO REDUCING OUR CARBON EMISSIONSCOMMITTED TO REDUCING OUR CARBON EMISSIONS

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Fly Fishing Starter Kits for Beginners

Here at Sportfish we're passionate about helping kids and beginners get into the wonderful world of game fishing.

That's why we stock a huge selection of ready-to-fish kits for both fly fishing and spinning - perfect starter setups for those first trips to your local stillwater, river or beach. We also have a great range of beginner-friendly fly fishing tackle accessories to suit all budgets.

Fly Fishing Starter Kits for BeginnersFly Fishing Starter Kits for Beginners

NEW TACKLE AND GEAR

The launch of a new Sportfish catalogue always heralds the arrival of new kit and clothing and this year is no different with exciting products from leading brands landing NOW!

GAME FISHING CENTRE

Visit the Sportfish Game Fishing Centre - your hub for lessons, courses, events and some of the best small stillwater trout fishing in the country at our Reading location!

Request Our 2024 Catalogue

Your definitive source for all that is good, new and essential in the world of game fishing.

Request A Free Sportfish CatalogueRequest A Free Sportfish Catalogue

Find A Sportfish Store

We have three retail locations in Herefordshire, Berkshire and London. Find out more about our stores today!

Tackle Trade-In Service

At Sportfish we want you to enjoy every minute you spend fishing. If you really want that new piece of kit then we are here to help you get it.

Sportfish Post

WHAT OUR CUSTOMERS THINK

★ ★ ★ ★ ★   5/5

Ted Kenyon, 5th Aug 2023

Always good to deal with Sportfish quick postage and well packed goods very highly recommended.

★ ★ ★ ★ ★   5/5

Simon Newton, 21st Nov 2023

They are great with my orders & I know they have the thing in stock when I need them, thanks.

★ ★ ★ ★ ★   5/5

Jack Slade, 5th Jan 2024

Very helpful staff, as I'm new to fly fishing, so the help was much appreciated to aid the first rod setup items.

★ ★ ★ ★ ★   5/5

Anonymous, 12th Oct 2023

Quality service delivery, tackle selection and communication. Have never been let down. A pleasure to do business with.

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About Sportfish

Sportfish has been the UK’s leading supplier of game and fly fishing tackle for over 30 years. We constantly scour the world for the finest fishing tackle and equipment the sport has to offer, including kit for lure fishing and spinning.

Our aim is to provide the ultimate range of the latest high quality fishing tackle, clothing, and equipment to suit every budget. Much of our experts’ free time is spent on the water testing the latest rods, reels and lines...checking and testing the details, right down to individual leaders, lures, spinners and flies.

It’s how we’re able to constantly offer our customers the best advice. And our knowledge extends beyond our products – challenge us for advice on wherever you’re fishing or whatever you’re fishing for.

BY THOSE WHO FISH, FOR THOSE WHO FISH