November 26th, 2014

Top 6 Exciting New Christmas Gift Ideas for 2014

by AllanS


Christmas Gift Ideas 2014Christmas is just around the corner and here at Sportfish we’ve plenty of exciting new products to whet the appetite of anglers everywhere! Our marketing manager Allan Shephard has pulled together a list of his 6 most exciting new products to give you some Christmas gift inspiration. There’s gadgets, tackle & clothing – guaranteed not to lose their charm once the festive season has ended. Read more »

October 28th, 2014

Winforton Autumn Open Day & End of Season Sale 22nd November 2014

by LeeB


2014-autumn-winforton-saleThe main fishing season is coming to an end and with this comes our end of season sale. Why not take a trip to Sportfish Winforton, to pick up a bargain? There will also be some new ranges from Sage, Hardy, Greys and Simms that you can try and test. Also please take advantage of some exclusive Sportfish special offers and bargains available only to visitors on the day. Read more »

October 24th, 2014

FREE Learn How to Lure Fish for Perch Event with Sportfish & Savage

by LeeB


Savage Gear EventJoin us here at Sportfish Reading for a FREE lure fishing tuition session! There’s a lot of interest from anglers of all disciplines in lure fishing for perch at the moment. This is the perfect sport for the winter months when fly fishing isn’t at its best and you’re looking for a short daytime fishing session to get some fresh air and catch a fish or two. Read more »

October 14th, 2014

2014 Sportfish Hosted Fly Fishing Trip to Kalum Lodge, British Columbia, Canada

by AllanS


2014 British Columbia TripBritish Columbia is an angler’s paradise, it has all the ingredients required to offer the perfect holiday for any fly-fisher. Stunningly beautiful rivers, five species of salmon and top of my list, the sublime steelhead plus other trout and char species. All this in a great country populated by friendly people with a tolerant attitude to fishers and a list of conservation measures that ensure fish stocks will remain high for years to come. Yes, it really is the promised land! Read more »

September 15th, 2014

Preparing for the Flats: Your Guide to Tackling Up for Saltwater

by AllanS


Preparing for the Saltwater FlatsThe idea of heading away on a trip of a lifetime for tropical saltwater fly fishing never looks more appealing than on a cold, damp and miserable day. Wading a shallow sand flat in stunning warm, clear water with the tropical sun beating down on your back is the stuff of many our day dreams and the reality will usually live up to expectations. Read more »